Insurance writing is unique since interesting details are embodied within what a policy covers. A benefits summary that disregards exclusions sheds no light on what the policy covers. It creates an unsettling anticipation for a talk at the time of the claim that no one wants to be a part of.
Our writers reference your forms. Specific coverage language varies by each state, carrier, and endorsement, so the copy directly refers to the policy in question and keeps directing the reader back to their own documents.
Why No-AI Insurance Content Need Clarity and Trust
The needs of insurance shoppers and insurance worriers differ even though they both rely on the cite page for answers. The shopper wants to know what this insurance covers against the other insurance options. The worried wants to know what happens next and how long it takes. Producing insurance copy that addresses only the shopper’s concerns results in frustrated callers to the claims page.
Equal prominence to excluded versus included perils
State and form variation named rather than quietly averaged
The steps for claims written for someone reading them under duress
Where AI falls down on insurance content
Insurance copy explains something as a fact. This copy will tell a homeowner that flood damage is covered. In fact, most standard policies specifically exclude coverage for flood damage, and they do this with a simple, flat, declarative sentence. This is the sentence that the denied claimant will quote to you, and this is also what their attorney will quote after.
How We Build No-AI Insurance Content From Reliable Source Material
Instead of summarizing general points of the insurance policies sent, the writer explains what they see in the policy forms, endorsements and language sent to them. Where state-specific differences exist for policy forms, we either specifically reference the variation or restrict the page to the states for which it is correct.
How an insurance content gets written here
Read the forms, endorsements and filed language for the states in scope
Separate what is covered, what is excluded, and what needs an endorsement
Document the claim path and the operational timeframes that your operations team will endorse
Send back the draft with each coverage statement linked to a form
Reviewing Accuracy and Tone in No-AI Insurance Content
Every coverage sentence is read back against their respective forms. Anything drafted to state cover as certain is amended to refer to the related policy. An assessment is made for the tone of claims reader language as a proxy for where the copy will meet the end user at their worst. Everything is then submitted for review by compliance, legal, and filing before publication.
Coverage statements mapped to the form and endorsement behind them
Exclusions written into the body, not left to a closing line
State variations addressed clearly or the page limited to a single market
Claim process steps with timelines your operations team will support
A plain-English summary box your legal team can approve separately
What people commission insurance content for
Coverage pages for a carrier or managing general agent
Claims information that lowers first-notice call volumes
Broker explainers that fairly evaluate two policy choices
Renewal letters that explain a premium increase
What insurance content cost
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
Typical insurance content
Words
Writing
Fee (1%)
You pay
Coverage page
500
$50
$0.50
$50.50
Policy explainer
1,000
$100
$1
$101
Claims guide
1,800
$180
$1.80
$181.80
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting.
Full pricing breakdown.
No-AI Insurance Content Service FAQs
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
yes. We explain the national base and separately manage the variable state. We explain the differences in form. Where that is not concise, we think it is best to disaggregate them to different pages. It should be corrected, however.
We don’t bury your counsel’s wording. We make sure it’s clearly visible. We don’t draft policy language, filed language, or legal disclaimers. Articled is not a law firm, and what we write is not legal advice.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews
What clients say about our insurance content
Reviews from completed, paid orders in this category.
SASelin AHead of Content, Aurenko Fintech
Explained apr without a single analogy
Most finance writers take the metaphorical pizza slice route. Our piece explained the math slowly and correctly, using the actual numbers we charge. Compliance signed it off, and they made zero changes. That has not happened in the three years during which I have done this job.
Verified orderFinancial explainersNovember 2025
MCMateus CHead of Digital, Corvane Finance
Accurate, but I wanted more examples
Explaining compound interest to those who left school at sixteen is difficult and this mainly tackles the issue. I requested and was given one worked example with real numbers. I wanted three, so I made two adjustments. Your definition of APR is the most comprehensible I have come across in any context.
Verified orderFinancial explainersAugust 2026
JEJonas ESales Director, Verdant Yield
Won a tender we usually lose
Public-sector tender, forty pages, scored on the method statement. The writer read the scoring matrix and tailored the answer in that order rather than telling our story. We scored highest on quality for the first time. I don’t know if it’s repeatable but I’ll definitely be applying again for the next tender.