A singular responsive search ad consists of many ads. Google selects combinations of your headlines that you will never see in advance. Consequently, every headline needs to be constructed to integrate logically with the rest. Listing them as a series of slogans leads to contradictory ads in live traffic.
We take a different approach and construct them as a set. Each headline has its place against a particular query intent, and no headline duplicates the promise of another. Character counts are checked before delivery, not after Google has truncated them.
Search copy responds to a query and is not an announcement. A person wrote a question a few seconds ago and is going through five almost identical blue links for the one that matches what they meant. The best search ads repeat the question as the person phrased it, name what they will get, and remove the sense of hesitation that typically plagues users, whether that is price, contract length or location, before the click happens.
Generated headlines hit the character count and miss the intent. Fifteen slots come back as fifteen rewordings of one promise, which the Ad Strength meter happily believes is excellent, while the person scanning results finds nothing matching what they typed.
The writer starts with your search terms report rather than a keyword list. Real queries show how people phrase the problem, including the misspellings and the qualifiers. Hooks are derived from that language. Benefits are ranked by what the query implies the person has already decided and what they are still weighing.
Google will pin, crop and recombine. Anything over thirty characters is simply chopped off, a pinned headline changes what the rest of the set has to cover, and Ad Strength counts repetition against you. The delivery is built on those rules: counts verified, pinning recommendations noted, and headlines grouped so one can be dropped without breaking the others.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical Google ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Your word count is tracked. An entire responsive search ad consists of fifteen headlines, four descriptions and a collection of extensions, totaling about 150 words. One ad group therefore costs approximately $15, plus the 1% fee. Drafts you reject are not billed.
We adhere to the policies: no unnecessary superlatives, no excessive capitalization, and no claim your landing page cannot support. If disapproval happens regardless, send us the policy Google cited and the rewrite comes out of your included revisions.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
12 members responded to the first newsletter and actually had something to say about the framing workshop. Our newsletter had never received a response, so that’s the benchmark I’m using. The half a percent that goes to tree planting is a nice line for our members even though it wasn’t the purpose of our order.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees