Thirty seconds of spoken words roughly equates to the amount of time it takes to say around seventy words. Not exactly seventy-five, but definitely less than ninety. A client will request the ninety words. The people who write radio ads think about space when they construct those ads. Space with a radio ad is incredibly hard to come by since it is almost impossible for the audience to go back and listen again.
The listener will be distracted. They will be driving, cooking, or working, for example. Because of this, the script has to survive being heard by someone paying limited attention, which usually means repeating the important things multiple times and never hiding them in subordinate clauses.
Spoken word creates more persuasive power than written word. This is why the death of many ads occurs in the booth in spite of their success in paper form. Spoken language has essentially no clauses. Conversely, sentences in writing have many. Spots that have the most success rely on short spoken lines whose rhythm can be found by the voice actor and repetition of the name or number so even the listener who is distracted has the information in their temporary memory.
Generated radio scripts that are written to be read silently return at the correct word count but the wrong length. Say one out loud, and you find that you now have forty seconds of copy in a thirty-second slot, with a sentence that the voice artist has to breathe in the middle of.
The opening three seconds must capture the listeners’ attention and disruption from whatever they were thinking about. To accomplish that goal, a sound, a change in the type of voice and/or a sentence devoid of advertising must be used. Benefits then get reduced to one because a thirty-second script with a listing of three loses all three when each one isn’t stated.
A produced spot and a presenter live read may look similar to the novice eye, but they are two distinct scripts. A presenter live read is scripted as bullet points that the presenter paraphrases in their own voice, because trying to get a presenter to read your copy verbatim immediately loses the naturalness of the trusted voice. Podcast reads require a third version. Let us know what you are buying.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical radio ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single execution | 60 | $6 | $0.06 | $6.06 |
| Three routes | 180 | $18 | $0.18 | $18.18 |
| Campaign set | 450 | $45 | $0.45 | $45.45 |
A radio ad is shorter than our 100-word minimum order, so a single one is charged as 100 words ($10.10). Most clients commission these in batches, which uses the minimum properly — ask for however many options you want and we will quote the set.
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Anything from 100 words up. Because you pay by the word you are never buying padding to fill a package tier.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
That works. There are two columns, voice direction and sound cues (with the spoken lines) with running time. All mandatory elements such as legal tags get flagged. This ensures they do not get trimmed during the edit.
Yes and they should not be the same script. We can write talking points because we are not trying to have a host read script at word for word. Talking points include the non-negotiable claims and a suggested opening for our host to read. What do you think about the reading order of slides you present during your presentation?
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Six hundred words with nothing in them that exists purely to reach six hundred words. Our newsletter has a hard scroll limit and every writer before this one padded the middle to hit the count. This one just stopped when it was done. J L
The first backsounds like press office posts. All of our founder’ posts are personal. That’s really why this account works, and I have to say, the second round was better. I still change a few phrases before I let them go. Still a good deal for the cost.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees