The specifications are posted. What is needed is the response to the question that is stuck in a shopper’s mind: will this work for me, how long will it last, what does this one not do, and what makes this one better than the one below it that is less expensive.
Honestly, we are sure this costs us a few sales, but it eliminates a lot of the materials returned, which is the trade most catalogs get wrong. It also stops our listing from looking like the six stores that sell the same item.
The final step before a card gets drawn and the first step in a back Defense is a product page. This is the spot where that Seller has to increase that potential customer’s itch and convince them they are providing a remedy. It’s a tricky balance to strike: Seller confidence vs. customer expectation. Getting both elements lined up is the ultimate goal. A simple image has a lot of weight when a potential is trying to decide if they want to take the risk of drawing that card and spending their hard earned money.
Descriptions across the catalog begin to look like robotic copies of each other: Four hundred products that end with the same sentence about the overall product quality and use the same adjectives. Worse, the model actually fills in gaps. It adds a piece of information like a material or a limit that your data never gave it, and the customer finds the error upon arrival.
The writer uses information from your spec sheet, photos, reviews, and returns. Of these, reviews are the most valuable. They show the detail your customers focus on the most, and the painful surprise most of them end up with. The copy then focuses on that detail instead of the one your supplier highlighted.
Easily upload contribution files into your catalog. List view descriptions and detail views descriptions are kept separate. Spreadsheets or other structured files containing copied information are used to save time. Any numbers that the writer pulled from your spec sheet are marked. This allows a merchandiser to spot any discrepancies. The descriptions are meant to inform your customers of your listing.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical product page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single product description | 150 | $15 | $0.15 | $15.15 |
| Detailed product page | 350 | $35 | $0.35 | $35.35 |
| Considered-purchase product page | 700 | $70 | $0.70 | $70.70 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes, in batches. A human writer covers fewer products than a script. For this reason, we will initially cover your top sellers and products with high return rates. Please submit the data sheets in a spreadsheet, and we will return them in the same format.
Yes. None of the text is paraphrased from suppliers. The writer reads the source then writes from your perspective and your potential customers’ questions. Every delivery is checked with Copyscape along with the AI detectors, and those reports come with the files.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Body copy was spot on, but hero headline was off. It explained who we are, rather than what we do for the customer. Perfect in the second attempt. Two rounds are included, so it was free, just a day’s wait.
I gave them 400 support emails and said to grab 20 pertinent questions. I got 18 questions in return and an explanation as to why the other two were the same question. That explanation turned out to be really helpful in resolving tickets.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees