By the time someone sees your signup form, they’ve already stopped reading marketing. Two things are on their minds: is this going to cost me money and can I bail later? Another benefits list isn’t going to change their mind on that.
The copy around a signup form does risk reduction, rather than persuasion. Say what you are asking for, what comes next, and what they will receive in their inbox.
Register is the point of conflict between marketing and product, and it is where they are most likely to conflict. The page states that we offer a free trial, yet the form asks for billing information. Whatever the case may be, the copy has to state the fact before the field, as a surprise here will cost you the customer who decided to use your product.
Sales copy generated from a sign up page sets expectations as to what a potential customer can expect to gain by filling out the provided form. While generating copy, the two main questions are left unanswered and new terms are created such as “trial,” “no-card,” and “cancel anytime.” These terms are created because there is no system in place to fulfill such requests.
The writer experiences the process as a new user. This includes waiting for the confirmation email and staring at a completely empty screen. After that, copy is written to describe the entire series of events. Though the button was the focus of all the optimization efforts, the drop-off occurs two steps afterward.
Ensure alignment between the wording and what billing and product will be doing when it ships, specifically around trial length, card timing and what the first email says. We capture those commitments separately in the handover. A promise made at sign-up that the system contradicts results in a refund request rather than a support request.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical signup copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Signup page and confirmation | 150 | $15 | $0.15 | $15.15 |
| Signup flow with all states | 350 | $35 | $0.35 | $35.35 |
| Signup and first-run onboarding | 700 | $70 | $0.70 | $70.70 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
Almost always. You should collect everything later that you can collect later. The flagged fields indicate that justification will be difficult to write, which is a good indicator the user will eventually resent them. Some of that is a product decision more than a copy decision.
The in-flow screens? Yes. The emails are part of our email services, but brief them together. The verification email and the screen which says to check your inbox use nearly the same text, and in this case they rarely do.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
Solid first version. You positioned us as a design agency when we are more workshop oriented. It took four comments for you to pull this off. I would have liked to see this happen the first time. Two rounds have been budgeted, so I only needed to use the one. No hard feelings.
I thought there would be a cheesy moment when the person had a flash of inspiration, but instead came back with three paragraphs talking about what the clinic does on a Tuesday morning. Our nurses said it was a perfect representation of what we do. That was the test, so I was pleasantly surprised.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees