Three companies list their services simultaneously on three competitor web pages. The same process flow chart and similar outcome metrics are also cited. Being able to state what your service does not offer is a common method for differentiation within the industry. The service page that offers this distinction typically wins the sale.
Specifying boundaries can feel counterintuitive, but clear boundaries allow those who are interested to pick up the phone and call. BLANK_LINE Here are some problems that occur with DIRECTIVE STYLE. EXPLAIN THESE PROBLEMS. Problem #1: DIRECTIVE STYLE IS NOT SPECIFIC.
A service page is the bridge between interest and inquiries. It should indicate to the prospect if they’re in the right spot based on if they’d be a good fit for the service being offered. Bad fits should be stopped in their tracks immediately. Pages that try to explain everything confuse and frustrate users and result in more inquiries and fewer contracts, which the sales team feels first and the marketing team feels second.
Generated service pages describe industries, not businesses. For example, they will not specify that you reject certain job offers, that your lead times double in the Spring, or that your warranty specifically excludes the thing clients call about the most. Everything that is specific enough to qualify a buyer disappears.
The writer interviews the person delivering the service, not just the seller. Delivery people know the questions clients ask in week two, the assumptions that cause disputes, and the jobs that go wrong. Those details are the page, so it reads like your company rather than the category.
There’s a section for each commercial claim on the delivered page. Each section allows the signatory to the contract to affirm the claim. You should check the timelines, guarantees, and areas served to see if they align with what’s in the contract, because service pages are quoted back during disputes.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical service page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single service page | 600 | $60 | $0.60 | $60.60 |
| Service page with FAQ and proof | 1,000 | $100 | $1 | $101 |
| Flagship service page | 1,800 | $180 | $1.80 | $181.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
Each entry must have a unique buyer and search. Two pages describing the same work under different titles will compete against each other for search traffic and will fracture links. The writer will probably suggest fewer pages that are longer. This can be used instead of the eleven short pages with a clear index.
Yes. Although this website will be built from your pricing model, delivery model, and comparable projects instead of from client history. The writer is likely to push back on claims that cannot be supported yet, and expect that you will need to revisit the page after the first few sales.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
One factual error: the page lists our whitening treatment as a single appointment when it should be two. Thin brief on my side, but I would have expected a query rather than an assumption. It was corrected in less than a day after it was flagged, and the rest of the page needed nothing else.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
Solid first version. You positioned us as a design agency when we are more workshop oriented. It took four comments for you to pull this off. I would have liked to see this happen the first time. Two rounds have been budgeted, so I only needed to use the one. No hard feelings.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
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$10 per 100 words · all of it to the writer · 0.5% to trees