A press page has one user: someone writing about you, because they must, and will do so, with haste, knowing they’ll need to settle for at least two of three things. First, boilerplate which they can copy paste. Second, facts, which they need to cite. Last, a person, who will answer their phone, and will do so before their deadline.
Most press pages are intentionally customer-focused. They feature a mission line and a hero image, but lack the founding date, employee count, or instructions for properly spelling the CEO’s last name.
This page exists outside the buying journey and therefore is the most neglected and the most important. What’s on this page is copied directly into articles, and after the wrong founding year or misspelled title is published once, it spreads. The press page is yours to control the facts.
Most media outlets verify the information contained on individual websites where press releases are published. If you have your own press release page be advised that they will check those pages, too. Earned awards, media coverage or appreciated funding should appear on your page. Fabrications never do. Journalists confirm, and a fabricated line on your own press page becomes a story about you instead of the one you hoped.
The writer shows no inclination to work with marketing conventions. As such, there are no adjectives devoid of sourcing, no claims made with no supporting number, and no names of executives given in a way they should not appear when quoted. Everything is written for straight quoting, as that is where they will end up.
There should be one person responsible for every fact on the page before the page is sent to publication. That person should be able to show a source for every fact. We prepare the facts that way for the check. This is something that needs to be done right once, as this page will continuously be correct while everything else is subject to changes and rewrites.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical press page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Press page and boilerplate | 300 | $30 | $0.30 | $30.30 |
| Press page with media kit copy | 700 | $70 | $0.70 | $70.70 |
| Full newsroom | 1,200 | $120 | $1.20 | $121.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Releases sit with our reports and editorial services instead of in this section. This compiles the standing newsroom: boilerplate, fact sheet, contact routing, asset descriptions. The two go hand in hand, since a release must mirror the exact wording of the boilerplate text.
A name, direct email, phone number, and real hours listed. Reporters have deadlines that don’t respect your days off. If you cannot staff a phone, say email only and give a realistic response window.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
Solid first version. You positioned us as a design agency when we are more workshop oriented. It took four comments for you to pull this off. I would have liked to see this happen the first time. Two rounds have been budgeted, so I only needed to use the one. No hard feelings.
I thought there would be a cheesy moment when the person had a flash of inspiration, but instead came back with three paragraphs talking about what the clinic does on a Tuesday morning. Our nurses said it was a perfect representation of what we do. That was the test, so I was pleasantly surprised.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees