Press releases get about thirty words to prove they contain news. If the first sentence does not explain what happened, who happened to, and why anyone outside your building should care, the reporter has already moved on to the next email.
We lead with the write up and revise several times in our drafts. Secondary elements like quotes, boilerplate, and contact blocks are nothing compared to the lead.
A release should hand a journalist a story they can file after a quick phone call, not a page they actually have to draft. That means verifiable claims in the first line, a quote from a real person that says something a competitor could not say, and a real person that will actually pick up.
Generated releases bury the lead. The model will begin with an industry sentence, then a company sentence, and finally, a second sentence about what has happened. Because journalists write top to bottom and stop early, the single most important fact will be buried.
The author explains the news first, sometimes indicating the notification you expected is not one. Then the lead, followed by supporting paragraphs, are arranged in declining order of importance. In doing so, the subeditor can omit bottom paragraphs without losing key information.
Releases are among the most revised pieces of writing. Quoting subjects agree to their summarized statements, legals want softening, and the date is pushed forward. Two revisions are included within fourteen days, and we would prefer you wait to begin your other tasks until after you have provided your approval.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical press releas | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short announcement release | 300 | $30 | $0.30 | $30.30 |
| Standard release | 500 | $50 | $0.50 | $50.50 |
| Release with quotes and backgrounder | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
No, we write the content, you or your agency submit it, thus keeping the cost at the writing rate instead of bundling a wire fee, which you may not need. We’ll adapt a plain text version to the character limit imposed by your distribution service.
That is correct, although the document may look different. Once a story is published, a press release is intended to supplement the published content, and the writer tries to find the coverage’s gap and fills in with that. Please tell us what has already been published and where.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
Handbooks tend to be a Labor Ministry Requirement document. I was able to summarize this policy in a meeting without having to open this file. Our Employment Solicitor changed four words.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees