Copy about product benefits is the real trap. Features are checkable. Benefits are promises, and someone in marketing has to be ready with an answer when a marketplace, a regulator, or a disgruntled customer asks you how you know.
So the writer works from what you can evidence: a testing outcome, a warranty term, a certification, a measured figure. Where the evidence stops, so does the claim, and the copy says something smaller and truer instead.
The benefits that get flagged are the ones borrowed from a category. Boosts immunity, reduces fatigue and lasts a lifetime are written about a sector rather than an item, and none of them survive a substantiation request. Safer and more convincing is a benefit tied to your product, a 200-hour tested cycle, or a ten-year warranty that you will actually honor.
Models generate the claim a category typically makes, not the claim your evidence supports. This is how supplement listings acquire disease claims and cookware acquires lifetime guarantees nobody underwrote. The sentence reads fine, you hold the liability, and marketplaces suppress the listing before you notice.
Before drafting, the writer constructs a two-column sheet with every feature listed on the left and the evidence for its benefit on the right. Rows with an empty right column do not become copy. It is a tedious step, but it removes nearly all the risk of an unsupported claim going live.
Benefit copy is rarely confined to one place. The same three lines show up on the product page, in an ad, on a retailer’s portal, and on a packaging panel. So we provide a master set with a long, medium, and short version of each claim. Change the evidence later and you know exactly which surfaces need updating.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical product benefit | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single product | 200 | $20 | $0.20 | $20.20 |
| Product family, five items | 1,000 | $100 | $1 | $101 |
| Range rewrite, twenty items | 4,000 | $400 | $4 | $404 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
We can write to your claims with approved status. We will let you know if we see a review is needed. We are not a regulatory consultancy. Thus, we ask that you submit all supplements, cosmetics, medical devices, foods, and any other products within those categories for review by your compliance reviewer.
Then copy leans on construction, materials, warranty, and what a product is designed for, rather than on outcomes. With a slimmer claim set, it is nevertheless defendable, and buyers in most product categories appreciate descriptive over-claiming.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The risk of doing the same order size again is all pages coming out as the same three sentences shuffled. These aren’t that. The tent category mentions set up time, the boot category mentions break in time. Somebody must have read the description about what we sell. The half percent we give to tree planting is something that works well for a company selling tents.
The first pass of twelve product descriptions looked like a catalog from 1998! Stiff and very formulaic. Luckily, I sent back two examples of how we actually use customer language. That was on the money. I wish I would have slipped those examples into the initial brief.
Even the question I would have left out: why does our refill cost more than the original bottle? The writer actually thought it would have been better to answer the question honestly because it is asked by so many people, and not answering it would seem worse than answering it. I think she was correct.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees