An insert must be timed to a moment where a customer is neither selling nor paying, and is thus giving their attention. This moment is most valuable, and is typically wasted on a card that thanks them and asks for a five star review.
One insert, one job. Registration, care instructions, a referral code or a review request, chosen deliberately, because a card asking for three things gets none of them done. It is small copy with an unusually clear success test.
This insert is someone’s perfect summation of the product they just packaged. It gives before it takes. Useful care instructions for the buyer, a warranty registration that’s a one-time scan, an honest statement of what the product doesn’t accomplish. It is better placed on the back after something useful is on the front.
Inserted copy / G Hackney’s response is written in a format similar to a printed email and drifts into incentivized review language, offering something in exchange for feedback, which is strictly prohibited on most marketplaces and can lead to the suspension of your selling account (above and beyond just the listing).
There is very little room, so features get chosen ruthlessly: the one care instruction preventing the most common failure, the one accessory people buy next. The writer picks by looking at your returns and repeat-purchase data rather than at what the product team finds interesting.
Most brands need at least three or four insert variants per product instead of just one per product. A standard card insert, a fragile items insert, card inserts for gifts and inserts for repeat customers would be a good place to start. We write the sets of inserts with a flexible brand line and a removable center section. If you want to add a product, all you need to do is change a couple of sentences instead of designing an entire insert.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical insert | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single insert card | 100 | $10 | $0.10 | $10.10 |
| Insert plus reverse | 200 | $20 | $0.20 | $20.20 |
| Insert program, six variants | 900 | $90 | $0.90 | $90.90 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Do not limit your survey to happy customers. Provide no incentive or compensation. The card can direct the user to review locations and articulate the reasons why reviews help a small business. The card cannot provide a gift card, refund, or free product in exchange for a review.
For measurability, what matters is that it can have one job and a trackable destination. Registration and referral cards are the easiest to measure because the system attributes the scan. We cannot give you a percentage, and anyone who does is guessing for your category.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Sixty category pages is the size of an order where you start to worry about how long it will take to get through about forty. I read all of them. The descriptions of the products in the categories of oud and rose, written by two different people, contain no common sentences. It was worth paying someone to do these descriptions.
The buying guide compares our stock to a competing product and finds that the competitor is better for winter camping. I was going to request to remove that row, but I believe in transparency; it’s better to leave it in. Customers are now saying that comparison builds their trust in our products.
Even the question I would have left out: why does our refill cost more than the original bottle? The writer actually thought it would have been better to answer the question honestly because it is asked by so many people, and not answering it would seem worse than answering it. I think she was correct.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees