There are two audiences you can’t ignore for the reading of your brand pages, potential shoppers paying the premium, as well as your own account managers checking whether their stockists have gotten the brand name right. Both follow the pages and notice when an error is made. Judging from how private investors can influence the stock market, our analysis showed strong evidence that your brand page’s readership is a good predictor for full brand pricing.
So now, we’ll look at the research. Starting with the founding date, name of the company, location the company operates, what product/services the company offers, and what the company is most known for. We also look at what their claims allow retailers to repeat. Any statement we can’t verify, we delete.
Heritage has to be specific to be believable. Saying “family owned since 1974, with the family named,” uses specifics that allow the statement to be checked. This beats decades of craftsmanship because the first can be checked and the second is available to everyone. This logic can be applied to the materials, factories and awards. A page that specifically names things reads as a page written by someone who asked.
Brand histories are where models pull inspiration from. A model will give you a year, a founder’s name, a town, and an award - all fictitious, but delivered with the same assuredness as the true statements surrounding them. Brands take notice and the letter responding to them often comes from legal.
A brand page must transition from what a brand does to why a shopper on your site should care. The writer pulls information from the brand’s own materials and determines which two elements are the most important for site customers. For example, the stitch count means more to a builder than to a fashion buyer from a workwear brand.
The brand page establishes the language that the catalog should follow. When a brand page says a range is full-grain leather, you can’t describe that product as genuine leather, which means something weaker. To facilitate this process, we have prepared a short term sheet for each brand page, containing brand-approved language, and your product descriptions inherit the information.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical brand page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Brand summary block | 300 | $30 | $0.30 | $30.30 |
| Full brand page | 800 | $80 | $0.80 | $80.80 |
| Brand hub with range notes | 1,500 | $150 | $1.50 | $151.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. For large batches we agree a structure and a voice sheet first, then work through the catalogue so the whole set reads consistently. The rate stays the same; what changes is that you approve the pattern once rather than every item.
The writer researches publicly verifiable information and drafts a page that is brief and honest, instead of adding some padding. More information from founders, interviews, and publications relevant to smaller businesses tend to appear in their trade press and on their social media rather than in their press kits, and these can be used, as long as they are credited.
One of two ways, and it is worth choosing either. Many multi-brand retailers keep their voice and build the site as if it were a single store, quoting the brand’s language where necessary. If your agreement requires their voice, please send the style guide, and we will follow it.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Six guides delivered right at the end of the promised window. If you are planning a launch, expect to plan for three days, not two. The guides provide honest comparisons between the products, and indicate when the cheaper option suffices, which our clients appreciate.
Re: Packaging The front panel is perfect. The back panel comes in at a clinic-like register that is a bit at odds with our label design. I sent the packaging, which I should have done first. The second version fit.
Two descriptions out of twenty used the same phrase and it is a phrase you notice appears next to each other in the navigation. Flagged it; it was fixed next week. The other eighteen were just fine.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees