Google Play lists app full descriptions before other stores. This means that certain words can actually get your app found. However, Google Play can also be the store most likely to remove your listing. That’s because the policies for keyword optimization allow for specific keyword insertion, but prohibit keyword stuffing.
The 80 character description does most of the work. It’s the line that people read the most in the search results under your icon. That’s before they choose to look at anything else.
Play reaches many more devices, languages, and reading levels than the App Store. Copy written at a ninth-grade level, free of idiom and constructed with wordplay, does not. Our writers shape their sentences to survive Play’s deformations when screen space is limited, and select words non-native readers will not trip over.
A model requests Play copy repeats a target phrase because repetition is supposed to be optimized. Play’s own policy considers that spam, and the listing will either be rejected or quietly suppressed. The failure is not that writing is bad. It is that it has triggered the enforcement that you were trying to avoid.
We use the app on an Android device instead of reading the spec because the description of an iOS experience in the Play copy is a widespread and costly mistake. The author indicates what the Android build does and then checks the live listing to see the categories and tags that are currently working in your favor.
The keyword phrase used to search for your app should be the keyword phrase used as your app text. For example, if a user searches for expense scanning and your app refers to it as receipt capture, your app listing has effectively created a disappointment. We provide our texts against your in-app labels and show you where there are differences.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical Google play description | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes, if you request it in the same order. Because it is relatively short, it does not add much cost. It also consolidates one writer for both sections. Copy that is released that goes against the description is confusing to people deciding if they should update.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our releases happen every fortnight, and our notes have evolved into change logs. To keep things organized, the writer has noted what changed within a card or view and what changed underneath. Each note is a brief summary of the change. The biggest metric I’m interested in post release is the volume of support tickets. It always dips.
Our release notes went unread, but they serve the purpose of listing what breaks and what doesn’t when considering whether to upgrade. Two customers actually took the time to send thank yous in the same week, something that had never happened before.
Mostly excellent. Your improvements to the auth section are better than what our engineers wrote. Your pagination endpoints, however, were explained in the spec according to how they behave rather than how they are, which required two revisions. Our spec is incorrect in that area as well.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees