Users click the skip button after just five seconds, and that is not an edge case that can be written around; it is the expectation. The ad copy has to provide the required information to the viewer, or provide enough of the ad for the viewer to interact with the ad copy, prior to the skip button appearing.
After the audience selects themselves, the audience is worth more, so instead of maintaining the current pitch for another few seconds, we change gears at five seconds and write the two parts of the video as two different jobs.
Your ad must justify interrupting viewers’ choices to watch something. The best way to do this is to have your ad begin with a statement of the problem. The beginning seconds should not be wasted on a mood shot or a sting with your company logo. You need to begin with a talking head so that you keep someone’s attention and make the cost worthwhile.
Since there is a template for drafting scripts to automatically cobble videos together in a certain order, the methods used to draft them tend to copy and paste this template in the same way every corporate video does. Typically, the format of these videos is for the brand to be introduced first and the point to be drawn last. In this case, what is created will never be viewed, because the complicated and elaborate effort to convey a point to the viewer will be abandoned at the five second mark.
A writer drafts the opening five seconds as its own individual piece as a stand alone entity numerous times before starting the rest of the work. Then the body is constructed with the intention of appealing to the audience who sticks around: the demo, the proof, the literal number. Rewards go to the people who have already decided to listen instead of into the part they skip.
The script is based on the format. A 6 second bumper holds one idea with no call to action whatsoever. A 15 second non-skippable ad has no skip pressure! It has no patience either. Earned media video needs a headline and a description that does the work of a skip button. If you know the placement, the script practically writes itself.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical YouTube ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
At the director level, this service gives you a two-column script with what is on screen next to what is said along with timing notes. We do not use storyboards and we will not act as art director for a shoot we are not a part of.
Yes, it’s worth doing it right rather than cutting off the thirty. A six-second bumper will have to treat one idea as a separate piece of writing. We deliver different lengths in separate scripts, and we’ll write which lines are shared.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The first set was warmer and used a lot of exclamation marks, more like our tone. I sent a few examples of our tone and the revisions matched, which should have been included in the brief. Well done for turning it around in two included rounds.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees