Discounting through email is easy and expensive if poorly executed. Every unnecessary promotion teaches a list to wait, and a waiting list is worth less than one that pays full price twice a year.
There has to be a reason in the writing. Clearing a season, ending a genuine production run, a birthday, or a mistake in forecasting. Almost any reason is accepted by the readers. They stop believing when they see a number and there is nothing to support it.
Lists learn. If the same twenty percent appears every third week, the deadline becomes meaningless and people begin to wait. Everything relies on whether readers think the discount is real, so the copy has to support a reason for the discount, an end date that you will honor, and a sense that the price goes back up.
Generated promotional copy relies on the same over-inflated vocabulary as spam does: huge, limited, exclusive, do not miss out. The email ends up in the promotions tab with a subject line that looks just like the eleven others there.
In the first step we write the offer in a single sentence. If that sentence takes three clauses to explain the terms, the promotion is too complicated to sell through email. Subject lines take the number or the deadline, never both. The button repeats the offer instead of saying learn more.
Discount emails are probably the worst place for almost all brand voices. Calm, gentle organizations, having learned what it is that constitutes promotional copy elsewhere, all of a sudden start shouting in capital letters. We maintain the voice you use everywhere else, and let the offer do the work, meaning we keep the next promotion believable.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical promotional email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single offer email | 200 | $20 | $0.20 | $20.20 |
| Offer plus reminder | 400 | $40 | $0.40 | $40.40 |
| Full promotional push | 750 | $75 | $0.75 | $75.75 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
Something like early access, a bundle, free shipping after a spending threshold, or an actually limited run can get a customer to purchase without teaching them to wait for a sale. Tell the writer what else you can offer besides money off.
Promotional calendars always lag a week or so behind. For three days after a sale, date and urgency, language flows in and out of calendars. If you have to move a sale date, say when the revision window opens. The writer will adjust the dates, and you won’t have to edit four emails.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
12 members responded to the first newsletter and actually had something to say about the framing workshop. Our newsletter had never received a response, so that’s the benchmark I’m using. The half a percent that goes to tree planting is a nice line for our members even though it wasn’t the purpose of our order.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
Email subject lines, which clear security quickly and interchangeably, are the most expensive opportunistic part of the email. That’s why I’ve asked for a second set. The replacements were an improvement, but I still wrote two of the twelve myself. The bodies, where there was the most potential to improve the email, were worth the money.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees