The five minutes after you get someone to subscribe are the most attention they will offer you. The open rate for the first email is much higher than subsequent emails and that advantage is lost after about a week.
We group the emails into one long “ARC” rather than five separate emails for a few reasons. Email one contains the thing we promised. Everything that follows is earned by each individual email rather than assuming the recipient will engage with our emails.
Nothing you send later has the impact of this. The decay on this is quick. Writing for it means putting it to use quickly and not introducing the company, because nobody signed up for the list to read the founder’s origin story on day one. The reader expects to be provided what they clicked for with an understanding of why they should open the next email.
Generated welcome emails greet the reader five times. Each email starts, “thanks for joining,” because the model writes these messages on its own and has no recollection of past messages. While these messages are technically written individually, read in the order a new reader would, is cringe worthy.
This writer starts at the signup form and works his way forward. What did the user click? What did the user expect to happen? What is the first thing the user can do that would be useful in the next five minutes? The idea is to build a sequence as one story, so email three can refer to email one without repeating it.
This sequence marks the transition from acquisition to the post-acquisition processes, and its function is to give the reader a seamless transition. The last email should resemble the newsletter that will follow it, come from the same sender, and explain what will be sent on the following Tuesday and why it will be worth the reader’s time to remain on the list.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical welcome sequence | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Three-email welcome | 700 | $70 | $0.70 | $70.70 |
| Five-email welcome | 1,100 | $110 | $1.10 | $111.10 |
| Seven-email welcome | 1,600 | $160 | $1.60 | $161.60 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Three descriptive lines usually suffice to explain a feature. Seven or more is an unclothed essay. You should assume the writer will push back against a brief requesting word count that cannot be justified, and instead will guide what should be left out.
The last one or two emails should be fine, once you’ve made an introduction already. Selling in email one converts a small fraction and costs you the list. We tend to put marketing messages where readers naturally develop trust in the sender.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
I have my own newsletter publication most weeks. I send the hard ones to my colleagues. No one on my distribution list has noticed the change. Someone responded this week saying that they think that was my best one yet. It was a bit of a hard blow, cutting it loose.
Sixty-two words including the signature. Our response rate went from something I would rather not admit to approximately one in nine. I requested three variants, and the shortest of the three won by a landslide.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees