A comparison page has a hard job. It needs to be a sales pitch for your company and your product, but also be clear about the competition for the skeptical reader to maintain trust on the page. Tilt this too far and the reader will leave to investigate for him or herself.
Pages with high conversion rates acknowledge the strengths of the other product. They should be transparent and indicate clearly the areas where the competitor is superior, but provide a compelling case for why one should still select your product.
Comparison queries are made when someone is in the final stage of the decision-making process and requires help finalizing their decision. That person is particularly sensitive to bias, therefore the SEO value relies more on the actual usefulness of the page rather than on the quality of optimization of the page. Accuracy is the main ranking factor in this case, since inaccurate results make people leave the page.
When models describe competitors based on training data, they reference last year’s plans and tiers, along with features that may have shipped or been shut down since. A comparison page with incorrect pricing is worse than having no comparison page: your prospect verifies the page, finds the error, and can no longer trust the claims you have made elsewhere.
Keyword work for comparisons is either/or and brand + alternatives. The writer also captures the long-winded questions people ask in their decision process. Boring the audience is the next step. This involves having both products, clicking through both pricing pages, and marking what is accurate today rather than what was probably accurate a year ago.
Making a decision between products easier is the real value, not winning a comparison. Publish a table that someone can scan in less than ten seconds, a paragraph explaining the ideal buyer for each product, and enough detail so that a reader who decides on the competitor still holds a positive opinion of you.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical comparison page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
We will provide an accurate comparison, which sometimes is unflattering and at other times complimentary. What we refuse to do is make claims we cannot support from public sources, because they will bring a complaint and ultimately lose you the reader.
We provide a recheck list detailing claims that are most susceptible to change, most commonly pricing tiers, seat limits, and integrations. Most of our clients review the recheck list on a quarterly basis. When any such change occurs, send us the details and we will update only the relevant sections.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The comparison page spells out where the alternative wins on price. The CEO wanted that line gone. I maintained it stays because a comparison that only flatters us is one nobody believes. The author had made the same argument in the delivery notes before I did.
I expected a hatchet job. Instead, the page says where the tool is not as good, and recommends who we are best suited for. Lately, sales has been sending this to prospects. This only works because people think it’s a handy document, not marketing.
The first draft was a bit more formal than our usual blog posts, but after sending three links to older posts they landed the revision. The second version was genuinely good, and the section on internal linking was better than what I would have written. Just budget for that first round.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees