IM
Idris M
Communications Director, Havenmoor Trust
A journalist ran it nearly verbatim
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
OL
Oskar L
SEO Manager, Bergstrand Outdoor
No two categories sounded alike
Nineteen category pages. I read them back to back, always expecting the template with the noun swapped out. They are each genuinely different from the rest. Different structures, different openings. That was what I was paying for.
KT
Karim T
Cut twenty years into six lines
I have compressed twenty years of shift work in to this submission. The writer wanted to know what I’d been promoted for, not what my job title was, so my CV is more of a progressive account than a list.
PZ
Piotr Z
Held up in a loud room
Project it to fifty people in a barn with terrible acoustics. Short. One idea each. It reached the back. I’ve since learned this was done with intention and was not just a matter of luck.
NS
Nadia S
Editor, Cold Harbour Review
Kept this person’s stammer
Our interviewed subject speaks with a style that is easy to modify into uninspired corporate-speak. The transcriber has authentic cadence, and does not rely on filler. The natural speech of a person is easier to understand. We have filled three more bookings.
SM
Sofia M
Communications Lead, Vantell Housing Trust
Handled the tenant numbers carefully
Getting housing data wrong can be frustrating. Our writer noticed two instances where the spreadsheet data contradicted the board pack data. Instead of trying to choose a side, he asked which one was right. That kind of caution is better than good writing.