Giving a whitepaper your work email is basically a request for a return on that trade. What they usually get is nine pages of category education (three of which they could have written) and a product pitch at the end.
A good whitepaper is unique. It should not be a regurgitation of information that is out there already. Good whitepapers can be original based on data specific to your company, the experience of your team, or even an argument that your competitors have not made before.
Whitepapers that you send to people who never filled out your form do not develop credibility with you. They only develop trust with you when they have the evidence to check. This trust comes when you give them named sources, your reviewed data with the process, and a description or a stopping point of your argument.
A whitepaper written by a third party includes ten pages of generic information describing your product (at a high level) in a form that no one would disagree with, and concludes with the recommendation that you provide a solution to a defined problem. The only thing readers will take away from a poorly written whitepaper is that the form should not be completed.
Your practitioners need to dedicate an hour to the writer. Almost everything that makes a white paper worth reading is usually from employees, rather than from the marketing brief, and one interview is usually how you build both of the examples a piece would tend to need.
This paper is structured in a way that provides a summary geared toward time-constrained readers, as well as sourcing so that a more tech-savvy reader can double check the sources. We also provide a little more guidance than most briefs on where the product will appear, which, in most cases, will be later in the document.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical whitepaper | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short paper | 2,000 | $200 | $2 | $202 |
| Standard paper | 3,500 | $350 | $3.50 | $353.50 |
| In-depth paper | 6,000 | $600 | $6 | $606 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Primary sources wherever they exist — your own data, published research, filings, regulator and industry figures — with secondary reporting used only where nothing better is available. Everything used is listed with links so you can check it.
We write the analysis, label what each figure shows and describe the charts your designer should build, including the takeaway each one has to land. We do not produce finished graphics, so tell us if you need the underlying numbers laid out for a designer.
It is often only a step or two to the next piece of information needed, which is why you should almost always put the pitch on the first page, if possible. Your whitepaper’s second page pitch gets ignored, and your download page reputation suffers among people you want to read your download page.
We can, and it will be a weaker paper. Without input from a practitioner, we’ll have to rely on public material, the one thing your readers are sure to have already seen. One hour with two of your people will completely change this document.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The brief was more general than I expected; the writer gave me a heads up by stating this before constructing it. We had a 20-minute call. That also added to my time that I had not scheduled for this. Hence, rating this as a four rather than a five. However, it seems to be the strongest asset we have.
We anticipated the typical one-sided whitepaper on heat pump retrofits, but this one actually named the two building types for which the economics do not work. Sales Initially pushed back against this whitepaper, but it is now the asset type that converts best because engineers trust it.
We submitted our paper and a spreadsheet. Our writer said our sample size was too small. We modified the claim. It’s a slightly bruised ego, but better paper and nobody has criticized it in public yet.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees