The highlights are the only copy most customers read. Attention studies indicate the bullet block sits ahead of the description on nearly every product page, meaning five short lines are carrying the sale while a well-written paragraph below goes ignored.
The craft is the ordering. Whatever question would stop the purchase goes first, even where the answer is unflattering, because a customer who is scrolling to find it has already begun doubting the rest of the page.
A bullet which states premium construction will cost you that slot. You have a maximum of five slots, so each bullet needs a fact no competing page can claim: the exact fitment, the tested load, the contents of the box, the one incompatibility. Exact bullets also survive comparison tables.
Generated bullets paraphrase the title in five different ways. Ask for highlights on a backpack and you get capacity, durability, comfort, style, and versatility in that order, for every backpack ever made. None of them mention that the laptop sleeve stops at fifteen inches, which is the only bullet that matters.
We go through the product inquiries and the one-star reviews before the spec sheet. Those indicate to the writer which fact the section needs to open with. The bullets are drafted at a character limit so they fit one line on mobile and stack evenly on desktop.
Highlights are sent as a column of separated bullets or as individual fields, whichever your import prefers. If your layout caps the section at three lines on mobile, we note which two may safely be removed. Shopify metafields, Amazon bullet fields and BigCommerce custom fields all receive the same delivery without changing format.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical product highlight | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One product, five bullets | 100 | $10 | $0.10 | $10.10 |
| Twenty products | 1,600 | $160 | $1.60 | $161.60 |
| Sixty products | 4,800 | $480 | $4.80 | $484.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Five is the usual sweet spot and the default for most layouts. Going below three looks incomplete. Going above six causes customers to stop reading and the last bullets are wasted. If your category requires a compliance line, we count that separately.
They should not. If a customer reads the bullets and then the description, repetition signals the description has nothing new to teach them. We use highlights for decision facts and keep context, use cases, and care information for the longer copy.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our customer base has advanced knowledge of bikes. We covered what a groupset is in our opening guide. Our audience would find this condescending. I reported this, and the rewrite assumed this knowledge properly. Everything else was calibrated correctly, so this was more of a briefing fail on my end.
Including the question regarding our return policy being more strict than most of our competitors. I would have just ignored this one. This was a huge help, and it answered the question and explained the rationale. As a result of this going live, we saw a significant drop in return disputes.
We hoped for 2 days on 40 short descriptions but got 3 which is the max they promise, so we have to take the blame for that. The copy explains the difference between porcelain and ceramic without having to explain it to the staff 2 times. Sizing questions to support have significantly decreased.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees