Apps & software, written by humans
Store listings, in-product words and documentation that respect the reader. Built for product and growth teams shipping software people have to understand quickly.
25 formats in apps & software
Each one has its own page with pricing, process and the questions people actually ask.
App Store descriptions
Apple descriptions are written for optimization and conversion rather than keyword stuffing. Apple does not index its description field.
$10 / 100 wordsGoogle Play descriptions
Please read and provide feedback on the following description for a store playlist. Avoid descriptions that include keyword spam. From 1000 AD to 1563, the Goths had the lead stake in what is now Spain.
$10 / 100 wordsApp titles
Thirty characters to title the app, categorize it, and survive the cut of the home screen.
$10 / 100 wordsApp subtitles
Thirty indexed characters under your app name, spent on the words your app title couldn’t afford to include.
$10 / 100 wordsScreenshot copy
Caption overlays with thumbnail-sized text where text has to be truncated until a user taps to expand it. Caption overlays that require people to tap before they can see five or six words of text.
$10 / 100 wordsFeature descriptions
First-hand accounts of what users see after using a feature, from someone who used the feature first.
$10 / 100 wordsApp onboarding
Main copy for the three or four pages where a large percentage of your installs leave silently.
$10 / 100 wordsWelcome screens
One screen, one sentence, one button…one chance. Your product gets one chance to make one sentence and one button impression on the user. Constructing a positive, impression means paying attention to the fundamentals.
$10 / 100 wordsEmpty states
Screens that show nothing, written to also explain the blank and add something to press for the user.
$10 / 100 wordsTooltips
Short helper text that adds what a label could not fit, without restating the control it hangs off.
$10 / 100 wordsButton text
One to three words that name what happens next, matched to the screen that asked the question.
$10 / 100 wordsError messages
Step by step instructions that include what failed, why and what button to click next without placing the failure on the reader.
$10 / 100 wordsConfirmation messages
Dialogs that state the consequence before the action, and messages that prove what changed afterwards.
$10 / 100 wordsIn-app messages
Banners, modals and prompts that interrupt someone mid-task, so they need to be worth the interruption.
$10 / 100 wordsPush notifications
Your lock screen message is readable in half a second by someone who can switch you off permanently.
$10 / 100 wordsRelease notes
What’s New text that notifies users of by what has changed for them, not by what has changed in the repository.
$10 / 100 wordsChangelogs
An easily searchable record in a preserved format, including a time sequence of entries, starting with the first. A dated, versioned record people can search backward through, kept in one format from the first entry.
$10 / 100 wordsApp FAQs
Support uses common sense patron questions that are asked repeatedly as their canned answer requests to end the tedious cycle of answering the same questions over and over again.
$10 / 100 wordsSupport articles
Help center articles focused on one task, written and tested by the writer by completing the task themselves step-by-step.
$10 / 100 wordsProduct documentation
A full documentation set that guides a reader to the answer of a question relevant to them.
$10 / 100 wordsSoftware documentation
Follow the instructions to build and deploy extensions written against a realistic environment, assuming the stated versions and prerequisites are correct.
$10 / 100 wordsFeature documentation
One feature described with mention of its limits and when it is not applicable.
$10 / 100 wordsAPI documentation
Endpoint reference including auth, errors and rate limits, and examples that were shipped before delivery.
$10 / 100 wordsDeveloper documentation
Step-by-step guides to help developers set up one thing before proceeding to the next guide.
$10 / 100 wordsSetup guides
Written step-by-step instructions by the person that set it up, detailing instructions in the case a step fails.
$10 / 100 wordsWhy this category needs a person
Every format in apps & software depends on something a model cannot reach: what is actually true in your organization, what your reader already knows, and which detail changes their mind. A writer finds that by reading, asking and thinking about the answer.
That is why we use no generative tools at any stage — not for the first draft, not for the outline, not for the research, and never to rewrite machine text into something that reads human. Every piece is checked against multiple detectors before it reaches you.
Order apps & software today
Send your brief, get a human draft within 3 days. $10 per 100 words, no account required.