A landing page only has four seconds to do its job. Your visitor clicked on something specific: an ad, a search result, or a subject line. If you try to answer the question that they did not ask, they will lose interest.
Therefore, the first thing to ask when creating a page is what sent the visitor to that page. Two products can have the exact same landing page structure and differ in copy because the visitor’s intent and the buying moment behind the click is different.
Their intent is not defined by a keyword. Their intent is defined by their mental state. Their intent is further along when they are searching for a price compared to them searching for a definition. A landing page that caters to both audiences does not serve either. It starts with reading the ad and search phrases, and it ends with writing for the visitor who will actually land.
Generated landing pages hedge. You typically get a headline that could apply to any page in the category, three blocks of benefits using abstract nouns, and no connection to the ad that the visitor just clicked. Message match is the entire job and the aspect a model cannot see.
This argument contains a series of steps. You will find out what it is, what audience it is tailored to, discover why it is better than its competitors, find out what it costs, and finally, know what comes after the click. While we outline the proof before the promise, the promise is easy and the proof will determine if people will believe it.
The page alone rarely closes a deal. It qualifies a lead and transfers a warmer lead to whoever picks up next. Hence, we write the form questions and the confirmation copy simultaneously. If it promises a callback within a day, your sales team should be prepared.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical landing page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single page | 500 | $50 | $0.50 | $50.50 |
| Detailed page | 900 | $90 | $0.90 | $90.90 |
| Long-form page | 1,500 | $150 | $1.50 | $151.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
Yes, and it is more affordable than you might think since you pay per word. We typically change one element at a time, for example the headline and opening, or the framing of the offer. Testing two pages that differ everywhere provides no insights you can act on.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Body copy hit the nail on the first draft. The headline tried to be clever with a pun, but it only made sense to the person who made the pun, and that was the only person who could appreciate it. I flagged it and had four alternatives by the next morning. I used the second. Missed the first swing, but the quick fix version was well received.
I included around 900 words of my custom copy as a foundation. In return, I received back around 500 words and the description was more drawn out. The section describing pricing, which previously was rather vague, was replaced with a single, firm sentence. We shipped this variation the same week. The least interesting line on the invoice is undoubtedly the one percent add-on.
Our old landing page had six sections. This new one has three. The writer who was building the page was right about taking the founder story out. It’s a win when I see someone new to the page signing up.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees