Cold outreach is judged in about two seconds, on a phone, by somebody who did not ask to hear from you. Ninety words is generous. Most of the work goes into deciding which single sentence earns the second one.
It is a series, not a message. The first email shows that you have dealt with or understand something about their situation. The most responses seem to come from the third email. There is a reason why sequences end up repeating themselves. It is because they are written separately, weeks apart.
Don’t make this a mad libs of templates - show some effort beyond replacing the name with their job title. Evidence that you looked. One line would suffice. Cold emails are about hitting peak hygiene: short, no attachments, and a small ask that requires not meeting.
Everyone used the same public templates to learn their cold emailing strategies. Consequently, models produce the same openings that buyers have been trained to delete. Filters also learn those opening strategies. The result is that the message is familiar to the reader and suspicious to the mail server.
Every cold email has an unspoken doubt of who you are and why you are contacting them now. We answer this doubt in the second sentence and say something true. We then keep the benefit small and concrete. Offering to double revenue leads to deleted emails, but emailing about the job that you do every Friday manually gets a reply.
Nothing in a cold sequence should request a purchase. The job is to respond, then converse, and each message is slightly more requesting in nature. We hand off the note as well. That is the message the rep sends after the prospect responds. That note either makes the meeting request a booked meeting.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical cold outreach | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single email | 350 | $35 | $0.35 | $35.35 |
| Three-email set | 900 | $90 | $0.90 | $90.90 |
| Full sequence | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
We sequence and research lines then provide instructions on how to target each prospect which will take approximately 1 minute per prospect. Writing messages tailored to 2,000 prospects is not a writing problem, it is a team member problem.
We write to standard practice: no ambiguous subject lines, a real sender, an easy way out. As we are not lawyers, and differing laws under CAN-SPAM, GDPR, and local legislation make it difficult to say anything authoritatively, have someone informed on the laws in the region you are sending to review the lists you are sending.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I’ve seen a lot of one-pagers that somehow stretch to three pages. This is one page. It’s got eleven point font with a whole lot of blank space. The writer asked about what our reps are being asked in the first ninety seconds of a call and built the sheet around those four questions. No account to set up either, which suits our purchasing regulations.
We threw away seven slides, and the traction numbers moved to slide three. Our first investor meeting after the change lasted twenty minutes longer than scheduled because the investors weren’t waiting for us to finish and were actually interested in what we were saying. You can figure it out from there.
For the first outline, they misunderstood the true essence of the customer story. They believe that the cost savings were the true “win.” In fact, it was the speed of the migration. A quick 15-minute phone call cleared that up, and the completed case study was excellent. I would factor in a call at the beginning in the future.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees