Every single agency in most towns states “local knowledge” with “exemplary personal service” alongside describing their teams as the best, including the keywords “care” and “genuine.” If every sentence is true, how is that the least bit useful? Every firm next to you states the same sentences in the same order.
The most intriguing parts of your story, and how you get help fulfilling it, are usually your best-kept secrets. What your quote includes, how many valuations you conducted last year, and on which road you have sold homes more than twice. The only thing that helps is your ability to get that out of your head.
Three sites and one fee are what an agent has to choose from. What influences your choice consists of your evidence, not your flowery adjectives. Evidence reflects your statistics, your area, your technique for handling an absence in the chain that is the essence of your agency. This reflects the “no one else can copy you for a week” strategy.
Agency websites typically contain the most standardized copy. Modeling data to produce agency pages results in drafting the average agency page. You receive identical promises to your competitor, along with fee copy that no one has read.
It’s first about 40 minutes of your time. The writer agrees the sitemap with the individual that actually runs the agency and then first drafts the valuation page, as that is the page that receives the inquiries. The remaining pages are drafted to match the voice of that page. The regulatory page is drafted in a straightforward manner and is then sent to your staff for their review.
All pages come finished: headers, body of text, button, title and description of the text, and a map of the internal links. The wording on fees, redress and client money is drafted in plain language and is marked for your compliance review, as that language is for you to approve and not for us to guarantee.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical estate-agent website content | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single page | 500 | $50 | $0.50 | $50.50 |
| Core five-page set | 2,200 | $220 | $2.20 | $222.20 |
| Full site rebuild | 4,500 | $450 | $4.50 | $454.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Using plain English and the information you give us, we draft with internal flags for your compliance staff or lawyer to approve. There is no legal advice, and we do not ensure your redress or client money registrations. That piece of compliance is yours to keep.
Indeed. You will provide three examples of writing that your company has produced that exemplifies your style, along with one or two examples that show writing you strongly dislike. For a writer to match your company’s established style, it is expected that the writer will have a good understanding of your previous work to the extent that they know your style and your company’s values. One of the things that AI copy writing systems consistently cannot offer.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The neighborhood description is really detailed. It has the name of the bakery, the swimming pool, the school catchment, etc. The transport part was pretty vague, and I had to include the actual bus routes. It was a small fix, but it is usually the first thing buyers ask about.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
I’ve seen a lot of one-pagers that somehow stretch to three pages. This is one page. It’s got eleven point font with a whole lot of blank space. The writer asked about what our reps are being asked in the first ninety seconds of a call and built the sheet around those four questions. No account to set up either, which suits our purchasing regulations.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees