Most product descriptions offer category information. Buyers already know what a desk lamp is. What they do not know is whether the arm stays in position, whether the base fits a 25 mm clamp, and whether the warm setting is warm enough for reading.
No buyer is moved by flowery marketing prose. A description answering the three questions stuck in your support inbox will outsell a lyrical one every time. The writer starts from those questions, then the sample or spec sheet, and works backwards into the copy.
Being specific is what persuades, and every direct competitor owns the phrase soft, breathable cotton. Describing fabric as 180 gsm, pre-shrunk, and coming out of a hot wash the same length is a phrase exclusive to you. Numbers, tolerances, and what something is not are what move a hesitant shopper to the button.
To test the model, ask for fifty product descriptions in one category, and see what they average. Your products will begin to compete against each other and will eventually be in the same vein as the neighboring stockist. Each listing will have the same three-adjective lead and will end with something along the lines of bringing style to the space.
A feature is a fact about the product; a benefit is a fact about the buyer’s day. The translation only works when the writer knows who the buyer is. Same jacket, different reader: the commuter wants the pocket that takes a transit card; the hiker wants the pit zips.
With a batch, the risk is the opposite of variety: two hundred descriptions that read as one voice but repeat a single sentence shape. To combat that we hold a style sheet per account covering unit format, sizing language, banned superlatives and how variants are named, then vary the openings deliberately so no two items in a category start the same way.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical product description | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short description | 120 | $12 | $0.12 | $12.12 |
| Detailed description | 300 | $30 | $0.30 | $30.30 |
| Ten-product batch | 2,500 | $250 | $2.50 | $252.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. For large batches we agree a structure and a voice sheet first, then work through the catalogue so the whole set reads consistently. The rate stays the same; what changes is that you approve the pattern once rather than every item.
Generally, yes, from specification sheets, photos and your existing reviews. We also flag whatever the writer could not confirm rather than guessing it. For tactile categories such as apparel, homeware, or food, a sample improves the quality noticeably and reduces the number of revision rounds.
We write the difference first. If two items vary only by capacity or color, the copy leads on what that changes for the buyer, and the shared paragraphs are worded differently so search engines are not comparing near-duplicate pages.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
In the brief, I said that the main reason for our returns was sizing confusion. The author asked to see the returns data in its entirety before getting started and then made sure to include a note on fit in each description. I guess whatever our returns are now, the copy will get a pass.
The first pass of twelve product descriptions looked like a catalog from 1998! Stiff and very formulaic. Luckily, I sent back two examples of how we actually use customer language. That was on the money. I wish I would have slipped those examples into the initial brief.
We hoped for 2 days on 40 short descriptions but got 3 which is the max they promise, so we have to take the blame for that. The copy explains the difference between porcelain and ceramic without having to explain it to the staff 2 times. Sizing questions to support have significantly decreased.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees