Email, written by humans
Newsletters, sequences and campaigns that earn the next open. Built for lifecycle marketers and founders whose list is their most valuable channel.
22 formats in email
Each one has its own page with pricing, process and the questions people actually ask.
Newsletters
An independent email delivered at a consistent time to display a perspective as part of a sustained effort, written in a consistent style.
$10 / 100 wordsEmail newsletters
The inbox-bound campaign email must contain a preheader, a plain-text fallback, and a body that is easily skimmable.
$10 / 100 wordsSales emails
These are personalized emails with specific, small requests that provide a reason for the recipient to respond that day.
$10 / 100 wordsMarketing emails
Emails with one job each that can have subject lines, bodies and buttons that align with each other. Campaign emails that have one job each and templates with subject lines and body copy that match.
$10 / 100 wordsPromotional emails
Offer emails that give the discount a reason, set an honest deadline, and stop before they begin to beg.
$10 / 100 wordsCold emails
Emails written with first contact in mind, to bypass spam filters, for just a couple seconds of focus, and to engage a critical viewer.
$10 / 100 wordsOutreach emails
Emails asking a stranger for something specific, written so the yes is easy and the no is painless.
$10 / 100 wordsPR outreach
Pitches written for journalists who receive three hundred a week and read the first line only.
$10 / 100 wordsLink-building outreach
Please align your edit requests with my comments, as I am justifying these edits to the scraper, not for myself.
$10 / 100 wordsWelcome sequences
The first few emails after signup, written while the reader still remembers why they signed up.
$10 / 100 wordsOnboarding sequences
Personalized emails which send users a screenshot of the exact page they were stuck on, allowing you to meet the user at their side. Special thanks to whomever contributed that awesome idea!
$10 / 100 wordsLead-nurture sequences
Emails written to buyers who will make purchasing decisions in the future, meant to be resources for them while they make their case to the inner circle.
$10 / 100 wordsDrip campaigns
Automated sequences written for self-sending in eighteen months. Random, self-destructing, automated messages
$10 / 100 wordsProduct-launch emails
The tease. The announcement. The last call. Three options, three pieces, three sections…designed to specifically earn their place in your inbox.
$10 / 100 wordsAbandoned-cart emails
Cart reminders that unblock what stopped the shopper instead of pitching the product again.
$10 / 100 wordsWin-back emails
Emails to customers who stopped buying, written without pretending the gap never happened.
$10 / 100 wordsRe-engagement emails
Emails to subscribers who stopped opening, written to get a decision either way and clean the list.
$10 / 100 wordsRenewal emails
Renewal notices provide customers a clear understanding of what they purchased over the past year. Renewal notices that remind the customer of what they purchased previously and what they are buying now are considered informative.
$10 / 100 wordsCustomer-success emails
Check-ins, escalations, and milestone notes drafted to sound like the person whose name is on them.
$10 / 100 wordsTransactional email copy
Regardless of whether it’s a receipts, reset or shipping notice, you can expect to find the same level of care usually reserved for marketing materials.
$10 / 100 wordsEmail subject lines
Batches of subject lines written against a finished email, with the preheader that belongs to each.
$10 / 100 wordsPreview text
Preheader lines created to supplement the subject line rather than repeat it, or include junk template.
$10 / 100 wordsWhy this category needs a person
Every format in email depends on something a model cannot reach: what is actually true in your organization, what your reader already knows, and which detail changes their mind. A writer finds that by reading, asking and thinking about the answer.
That is why we use no generative tools at any stage — not for the first draft, not for the outline, not for the research, and never to rewrite machine text into something that reads human. Every piece is checked against multiple detectors before it reaches you.
Order email today
Send your brief, get a human draft within 3 days. $10 per 100 words, no account required.