A favor request with an attached business email is a form of outreach. Because there is no benefit to the receiver for the response, the email must communicate the cost of the response is negligible and the reason for the request is specific.
Most outreach fails when targeting the list rather than the copy. We reviewed a sample of yours before we wrote, and we will let you know if you list the wrong people since there is no email fix for targeting the wrong people.
The way each outreach email is read is by the reader doing a cost-benefit analysis in their head. What is the cost of answering and what do they gain. The best emails say what the cost will be to answer (a couple sentences, yes/no reply, forward to correct department). Broad asks get ignored. If you ask for way too much time, you decrease your chances of receiving something, which is a way better outcome than just being ignored.
Generated outreach flatters. It opens with compliments in an extremely generic way that doesn’t even require the sender to have read the work they supposedly like, and the recipient can spot this within a line. Outreach that comes with this approach is now being completely ignored by recipients and people who deal with outreach regularly.
We evaluate the lists of clients that we send our sales outreach to. Within twenty line items, we are usually able to render a judgment on whether or not it’s something we can sell to our contact list. We also write one template for a genuine segment, rather than one template that incorporates fifteen merge fields, because the second approach is always going to read like mail merge, even if a dozen more fields are added.
Reply count is the only metric that matters in this context, and it takes even more time to decode. We draft variants by manipulating one change at a time in the ask, opening, or subject line. We then deploy fifty each, keep track of reply count, and put the results inside the revision window.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical outreach email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single pitch | 200 | $20 | $0.20 | $20.20 |
| Pitch plus two follow-ups | 450 | $45 | $0.45 | $45.45 |
| Outreach kit of five templates | 900 | $90 | $0.90 | $90.90 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
No. You write. You send. We deliver a document for you to copy and paste into whatever tool you use. Sending emails from your own domain is what makes email credible. It keeps replies and the relationships you build and your sending reputation. You can edit the copy as much as you’d like to customize it to your content. You will be able to send below if you have email credits. We deliver a document you can paste into whatever tool you already run.
We can’t quote one because it will largely depend on your list and what you’re asking for. What we can do is something that a specific person has a reason to answer, and we will tell you if we think the list is the problem.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I have my own newsletter publication most weeks. I send the hard ones to my colleagues. No one on my distribution list has noticed the change. Someone responded this week saying that they think that was my best one yet. It was a bit of a hard blow, cutting it loose.
Sixty-two words including the signature. Our response rate went from something I would rather not admit to approximately one in nine. I requested three variants, and the shortest of the three won by a landslide.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees