An internal launch at the company is monumental. An email about an internal launch is one more email about something nobody asked for. Bridging that gap is what the job is about and is mostly accomplished by choosing not to use the words from the internal deck.
You have to see the thing: a demo, build, screenshots, or spec. If all there is is a spec, launch copy written from the feature list tends to describe improvements that no customer can corroborate.
Launch emails contain their own excitement. Emails that get opened tell the reader what has changed about them in the subject line with no gibberish code, version numbers, or the word introducing. You and your team’s internal efforts and sprints to reach that launched product should be put in a blog subsequently, and not the judged seven words for open rate.
There are gaps in any kind of product vision and writing around them is essential. That’s exactly what launch copy appears to do. Confident claims about improved workflows and greater flexibility abound. The language in the launch copy reflects exactly what launch copy always does, and no specific claim that a customer can validate against the release notes.
The first email is a show and tell of the thing. It only contains a one-sentence explainer to whoever is receiving the email that is outside your company. The rest of the sequence relies on this one sentence with the call to action sentences being unique to each of the three sends, as opposed to repeating the same button three times.
Launches alter companies’ word choices. The launch copy and language used in other SaaS launches leads companies to hastily rewrite their launch copy to sound like a consumer app. We keep your word choice and tone, and cut back on superlatives. This is important, especially with launch emails. Launches are the official announcements. Press and analysts will forward your email and even publish your words.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical product-launch email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Announcement email | 350 | $35 | $0.35 | $35.35 |
| Launch trio | 900 | $90 | $0.90 | $90.90 |
| Full launch runway | 1,900 | $190 | $1.90 | $191.90 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every format is priced identically: $10 per 100 words plus a 1% platform fee. A 900-word product-launch email comes to $90.90. There is no research surcharge, no rush tier and no minimum retainer.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes. Like with any other contractor, the writer signs the same confidentiality agreement. Since you also do not use AI anywhere along the way, your material will never be copied and pasted into any external tool. Nothing will ever be processed by a system that stores prompts.
We expect it to happen. Since dates are only brief and concise, it only means two lines of editing instead of four emails. The writer makes the changes inside of fourteen days at no extra cost.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Six hundred words with nothing in them that exists purely to reach six hundred words. Our newsletter has a hard scroll limit and every writer before this one padded the middle to hit the count. This one just stopped when it was done. J L
Email subject lines, which clear security quickly and interchangeably, are the most expensive opportunistic part of the email. That’s why I’ve asked for a second set. The replacements were an improvement, but I still wrote two of the twelve myself. The bodies, where there was the most potential to improve the email, were worth the money.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees