A Facebook ad shows up among a friend’s holiday pictures and a post from your local news source, and it comes with a comment section anyone is free to write in. Most briefs skip over that part, and it determines how a lot of campaigns go.
Copy has to stand firm on its own next to public replies. Claims are specific enough to be defended, the offer is explicit, and the wording never invites the one comment you absolutely do not want under it.
Facebook’s core user base has shifted and is older than the platform’s reputation suggests, which changes what works. People in their forties and fifties read the entire ad, click through less often, and check the comments before they trust an offer. Copy aimed at a scroll-happy twenty-year-old reads as noise to them, and the reporting shows it as an expensive cost per result.
Generated Facebook copy has a tell: the rhetorical question opener, the emoji bullet list, the closing line that starts with Don’t miss out. Regular users read that shape as a scam ad now, and the comments on such ads tend to say it out loud.
The writer uses your existing customer language: support tickets, reviews, and the phrases people use when they describe what changed for them. Those give you the strongest hooks. The ad is then constructed in the order a feed reader takes it in, opening line, image, headline underneath.
Before launch we read the ad the way a skeptical commenter would and mark every opening for a correction: a vague percentage, an implied guarantee, a price that is not really the price. The link headline also has to match the page it opens, because a mismatch there costs you a click you already paid for.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical Facebook ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Sure. Tell us you are deploying a single post ID across ad sets and we write one ad that has to work everywhere rather than several near-duplicates. It alters the phrasing, since nothing can allude to an audience segment only a subset of viewers belong to.
Yes, if you request it in the brief. The form intro, the wording of the questions and the thank-you screen all affect lead quality, and they are usually written last by whoever is closest to the deadline. Count them into your word total.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
The first backsounds like press office posts. All of our founder’ posts are personal. That’s really why this account works, and I have to say, the second round was better. I still change a few phrases before I let them go. Still a good deal for the cost.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees