On Instagram, the caption can never steal the spotlight. Hard-to-miss images and videos do the stopping, and the caption turns that fraction of a second into a reason to act. It usually breaks the picture when written as a headline.
Another factor is sound. For Stories and Reels, a lot of media plays without sound for the beginning. Our captions have to get the idea across on their own for those instances. Therefore, we consider the captions to be just as important as when we draft captions.
An idea captures enough specifics of the person that they can see themselves in the idea. This requires audience knowledge and not a pattern-matched category. The visual can only enhance that idea. A beautiful execution of a generic idea in an ad will still fail, and fail more expensively.
Each of the captions provides a description for the image. Since the pictured person is holding a bottle, having a caption about someone enjoying their morning drink adds no value and eats up the 125 characters you have before the cut-off. A caption needs to explain what the image does not.
The starting point for new angles comes from observing what your audience’s savings and shares look like, and then figuring out which version of your offer fits this behavior. A writer reviews your best organic posts, your comments, and the accounts your buyers follow, then comes back with several ideas that are definitely unlike what you have offered before.
Testing occurs when versions diverge. We give each idea not as a restated description but an entirely new perspective, so a test may determine the audience’s preferred idea and not the adjective. Each set is labeled with what it claims which helps when you read the results a month later. Then you can see what you ran to test your idea.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical Instagram ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Hashtags at the bottom. We prioritize and charge for organic over paid, and we will say so rather than pad out a list. For paid, we will focus on link-in-bio text and landing page headline, and we will write them if outlined in the brief.
Yes, that usually works out easier. They can use the cut with time codes and position the on-screen text provided by the writer. This saves you a lot of hassle of having to reshoot anything based on a script. Of course, we will let you know if we think the first couple of seconds of the cut are weak.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
This makes sense at the current price based on batch pricing. However, the generally low hit rate means that about twenty of these are very good and the rest trend toward serviceable filler. Very good steam balls are, and always have been, appreciated, and the second steeping one was one of the best examples, receiving more comments than anything we have posted.
Email subject lines, which clear security quickly and interchangeably, are the most expensive opportunistic part of the email. That’s why I’ve asked for a second set. The replacements were an improvement, but I still wrote two of the twelve myself. The bodies, where there was the most potential to improve the email, were worth the money.
I have my own newsletter publication most weeks. I send the hard ones to my colleagues. No one on my distribution list has noticed the change. Someone responded this week saying that they think that was my best one yet. It was a bit of a hard blow, cutting it loose.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees