The only advertising in which each letter tells the truth is direct response. Someone responds or someone doesn’t, and it won’t matter how well the copy sounded when it was read in the meeting, nothing is evaluated in the spreadsheet. Writing is made more difficult by this measure; it is not made more easy.
Most of the result comes from the offer rather than the adjective. So the first thing we do is take a look at what is being offered and say so if the problem is the deal rather than the words used to describe it.
Launching a response campaign creates tension among other marketing channels. When one advertisement yields a specific cost per acquisition and another does not, the debate over ad tone quickly becomes moot. The copy has to earn that hard look. It needs to state the offer, explain why a response is needed now, and what methods the audience can utilize to respond. It also needs to stand up to the tests of the post sale customer service calls.
Generative response copies the style of the genre: sense of urgency, hyperbole, bullets. It can’t layer an argument that hangs together end-to-end to place an order because it can’t isolate the objection that stops your buyer from making that purchase.
The writer analyzes the offer, proof, risk in that order before penning a single line of the ad. We go with long copy ads only when it is appropriate to. Otherwise, we let the client know that, in our opinion, a short ad will fulfill the objective, and charge for the fewer words.
The pre-launch check is a thorough promise audit. Every claim receives supporting evidence, a guarantee is read from the perspective of a customer, and the response path is traversed in its entirety, even what happens after someone calls. Ads that generate inbound leads that your operation cannot fulfill cost more than ads that go unanswered.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical direct-response advertising | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
No. Length should match the size of the decision. A ten-dollar impulse buy probably does not need a lot of justification. A five-thousand-dollar service could take some talking to address every objection. We will give you an assessment of how long your offer looks. You pay by the word either way.
Yes, we make two ads vary only one thing — typically the headline or the offer. Creating two ads that differ in everything produces a result from which we cannot learn anything. Both ads get a tally of total word count and are delivered together.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Sent over 8 of my posts as samples, and this sounds like me self edited and refreshed after a good night’s sleep and some cleaning up. That is exactly what I was paying for.
It now solves the issue of week three that some buyers experience when onboarding. We have seen a reply rate increase from under two percent to nine. After, I thought I could better it, but I made it worse by trying to rewrite it twice.
Email subject lines, which clear security quickly and interchangeably, are the most expensive opportunistic part of the email. That’s why I’ve asked for a second set. The replacements were an improvement, but I still wrote two of the twelve myself. The bodies, where there was the most potential to improve the email, were worth the money.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees