Customer stories are only as good as the interviews behind them. The best parts are never the logos or the stats. They’re the interviews where someone tells you about the spreadsheet they painstakingly rebuilt on a Friday night at 11 pm, and why they finally decided to call it quits.
This starts with actually talking to your customer, or if their team has already conducted the interview, reading the transcript. Then, we write a piece that they would feel comfortable putting their name on. Because, in our experience, most case studies end there.
Your customer bought a workflow, not a category. If the writer cannot describe which part of your product replaced which part of their old process, then the story is just praise, and praise is unquotable. What the prospect is after is the sentence that describes their own Tuesday, and only real product context can give that.
Since generated stories can’t conduct interviews, they assign likely figures to fill the gaps. That is something you can’t afford to have happen, in this case, the named customer reads the story, doesn’t understand the number given to them, and asks to remove it from publication.
Since we want to avoid any awkward interview questions while in front your customer, we forward you the interview questions in advance. The call is roughly forty minutes, and we’ll have it transcribed. The writer chooses the three or four responses he or she considers to be the most interesting, and constructs the article around those responses.
Two review passes different tasks. The product marketer ensures the story reflects how your product is sold today. Your customer ensures they recognize themselves in the story. These are kept separate and we run the customer review pass first because the customer is the voice that gets overridden when the order is reversed.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical customer story | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short customer story | 600 | $60 | $0.60 | $60.60 |
| Standard case study | 1,200 | $120 | $1.20 | $121.20 |
| Flagship story | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Either is fine. If your team makes transcripts of their customer calls, provide the transcript to the writer and they will begin their work. If not, the writer performs a forty-minute call and provides you with the recording after the call and the questions in advance. Interview time is part of the writing time and is not a separate line item in itself.
Most of them can’t, and the story then becomes a before and after description. This often reads better compared to talking in terms of percentages. We will neither estimate a figure for the customer nor publish a metric that has not been confirmed in writing by anyone.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The customer we used in this example sent us a nice email saying it was the least stressful case study she’s had to do. This has never happened to us. I have to say the article is awesome, too. The customer liked the interview, but what I will remember is the process.
I’ve written and purchased a lot of feature copy, and most of it is vibes instead of verbs, which is a huge loss. This was not the case. It clearly stated what a feature did and what the change was in the system. It got our sales team reading it on the phone.
Thirty articles with the same structure and with the same voice are difficult to develop for a knowledge base. Screenshot placeholders were described with prose instead of with tags. Unfortunately, our designer had to try to find them with some difficulty. This is a small thing, but I plan to put it in the brief next time.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees