Most onboarding sequences are written on a calendar. Each email is sent to the user on the specific day that it is scheduled to, regardless of whether the user has interacted with the product. This results in an email being sent to the user to recognize the accomplishment that the user did not actually achieve.
Written correctly, the sequence branches on the behavior instead. Someone who has connected their data gets a different third email from someone who is still looking at an empty dashboard. Moreover, both of these emails should be shorter than you expect.
To draft one word, the writer needs your activation moment. It’s not the signup or the first login. It’s the thing you do that signals you’ll still be here in ninety days. Email is about getting the person one step closer. Without it, this polite noise arrives on schedule and that’s it.
Initial emails provided upon registration include an opening line stating welcome and a closing one stating assistance is available. They cannot refer to the specific screen that the user is stuck on as that requires your funnel data and your product. So, they all read as marketing material, and by the third email, nobody opens them.
We work with your activation data, or best guess if this is your first time reading, to see what trials become quiet. Before copy is built, the emails are composed and designed to be read on a phone within twenty seconds.
Read them as they will be sent in your tool on your phone to see how they flow. Analyzing emails one by one in a document can make it seem logical. It can seem less logical when you see them as an inbox, as you can see that three of them come at the same time in the afternoon. Your support lead should be able to see and review the drafts too.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical onboarding email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Three-email welcome series | 500 | $50 | $0.50 | $50.50 |
| Six-email activation sequence | 1,000 | $100 | $1 | $101 |
| Twelve-email lifecycle program | 1,900 | $190 | $1.90 | $191.90 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Fewer teams begin with this approach. Sending the first two weeks’ worth of onboarding emails is better than sending emails for a month with ten emails spread across a month. The value of the onboarding email ultimately decays if a trial begins to go cold. The key here is to add branches first – additional emails can be added later.
A document with copy, subject lines, triggers and timings is available for your team’s use. Building flows is faster for the person who has the credentials, and we would prefer not to have access to your customer contact list at all.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I’ve written and purchased a lot of feature copy, and most of it is vibes instead of verbs, which is a huge loss. This was not the case. It clearly stated what a feature did and what the change was in the system. It got our sales team reading it on the phone.
The customer we used in this example sent us a nice email saying it was the least stressful case study she’s had to do. This has never happened to us. I have to say the article is awesome, too. The customer liked the interview, but what I will remember is the process.
They requested access to our staging endpoint with read access and used it too. The auth section of your docs shows us the 409 error we return for duplicate idempotency keys. That error is not documented anywhere in our old docs. Contract documentation has never come back and educated me about my API before.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
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$10 per 100 words · all of it to the writer · 0.5% to trees