Most sales collateral is written for a meeting and is uploaded after the meeting. The rep delivers the pitch, and the champion forwards the file to the finance lead and security reviewer. Neither the finance lead nor security reviewer will contact your team to make their adjudication.
This second audience is our primary audience. A document should be able to confidently argue an idea based on the slides, whereas making a pitch relies on constant audience support to explain each slide.
Clarity is being self-sufficient. Each claim needs to be backed with evidence, and each assumption needs to be spoken out. Each claim needs to name the reader. The first line. Each line after becomes confusing the moment it’s forwarded, which is the moment it matters the most. When collateral is explained by the rep, it’s dependent on the rep narrating it, and thus, it’s confusing.
Collateral written by a model reads like something intended for a category rather than for a company. It incorporates the obvious benefits and provides no help for the objections your reps hear on a weekly basis, so it gets opened once, is determined to be useless, and is never sent again.
The writer listens to 2-3 recorded calls to check with your reps. They ask which document your reps actually send and which they quit sending. The answer that comes later is the more helpful answer. We also gather what procurement and security ask for since those requests make up half the deck.
Each element has a specific purpose and should not be combined in a single document. A one-pager should go out prior to the first call. A battlecard is a file that should never leave the building. A business case is to help your advocate build a case for funding to executives in finance, a team that you will never meet. Having one document to fulfill all three functions leads to so much collateral going unused.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical sales collateral | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One-pager | 500 | $50 | $0.50 | $50.50 |
| One-pager and battlecard | 1,200 | $120 | $1.20 | $121.20 |
| Full enablement set | 2,500 | $250 | $2.50 | $252.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
No. This means you will get a written response with sections and paragraphs formatted with headers. This is so the designer or team can focus on the presentation itself rather than the text. Layout is a significant part of a presentation, and not doing it manually is a poor trade. Most teams have a preferred layout, so you are not starting from scratch.
Using their time saving criteria, we ask what they continue retyping by hand. Collateral constructed using that answer is sent. If we build collateral using a marketing wish list, we do not send that. Two reviewers, instead of a single reviewer, can significantly improve the outcomes.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I’ve written and purchased a lot of feature copy, and most of it is vibes instead of verbs, which is a huge loss. This was not the case. It clearly stated what a feature did and what the change was in the system. It got our sales team reading it on the phone.
The customer we used in this example sent us a nice email saying it was the least stressful case study she’s had to do. This has never happened to us. I have to say the article is awesome, too. The customer liked the interview, but what I will remember is the process.
The steps are detailed and match interface options precisely. I thought images were included, but they aren’t, and it even says that. It just wasn’t obvious where. It took a day to add them, which is still better than the vendor supplied documentation.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees