Identifying a collection is recognizing the elements that create a memorable and cohesive whole. For some, the binding seam may be a certain season, fabric, cost, or perspective of a style visionary. If the copy can’t articulate the binding seam, then what you have isn’t a collection; it’s a filter localized with a nicer name.
Collection copies also expire. These are written for an advertised window, whether that be a drop, a holiday, or a six-week campaign, and the copy should be truthful about the window rather than pretending to be evergreen.
When shoppers arrive at a collection, they browse, rather than hunt. To be able to continue browsing, they need to have permission: an understanding of who this collection was made for, what context it would be appropriate for, and where this collection falls in price. Copy that offers all three of these things turns a scroll into a shortlist.
A model cannot view the collection. As a result, a description is added to six hand-dyed pieces and the same seasonal framing is allocated to that as it would a clearance bin. The description suggests a mood that the photographs do not capture at all. Merchandisers notice the misalignment right away, while shoppers avoid the company altogether.
We never ask the spreadsheet, but instead ask the merchandiser. Why choose these twelve? Why not eleven? Why twelve? What was left out? What will be the hero? What’s the campaign imagery showing? A merchandiser who is brought into this conversation will craft copy that supplements the photography. For a merchandiser who is provided only the product list – the photography will need to rely on their imagination.
Most stores hold more collections than they can retire. In the second year, we have forty pages of texts on last spring’s collections. We give out versions of each collection that can be short cards, full pages, and a note on how long each collection will last. We can take care of the backlog for each collection in batches based on their themes instead of wasting time going through them one by one.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical collection description | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Collection blurb | 120 | $12 | $0.12 | $12.12 |
| Landing-page collection copy | 400 | $40 | $0.40 | $40.40 |
| Seasonal drop, eight collections | 2,400 | $240 | $2.40 | $242.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. For large batches we agree a structure and a voice sheet first, then work through the catalogue so the whole set reads consistently. The rate stays the same; what changes is that you approve the pattern once rather than every item.
Yes, as long as the idea is settled. The framing can be built off of the brief and mood board, leaving the rest of the details to surface after the line sheet is finalized. You should budget at least one of your revision cycles to finalize the details after the line sheet is finalized.
Categories and collections have permanent and functional differences. Category copy explains a taxonomy, while collection copy explains a perspective, usually within the constraints of a shorter page. Category copy is designed to be explained once and wins a permanent place on the UI, while collection copy is designed to be temporary and is expected to be retired or rewritten after the campaign it supports ends.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Even the question I would have left out: why does our refill cost more than the original bottle? The writer actually thought it would have been better to answer the question honestly because it is asked by so many people, and not answering it would seem worse than answering it. I think she was correct.
By the time October comes around, all Christmas gift guides have the same content. One of our guides features instructions on how to offer gift ideas to someone who is really hard to shop for, and customers seem to be sharing that one the most.
Sixty category pages is the size of an order where you start to worry about how long it will take to get through about forty. I read all of them. The descriptions of the products in the categories of oud and rose, written by two different people, contain no common sentences. It was worth paying someone to do these descriptions.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees