A SaaS homepage, approximately six hundred words long, is written by four different departments. The issue with the writing isn’t finding words. The issue is determining which single claim survives the hero section and explaining that choice to a group of people who own a feature.
We write homepages by way of subtraction. First, everything that can be said goes onto one single page. Next, most of that page is deleted. Finally, whatever is left must make a compelling case to occupy space against a new item on the list.
Homepages have a few seconds to answer three questions to convince buyers: what is it, who is it for, and why this one. Hero copy should answer these things and should be specific enough to convert readers. If the copy could be the same on a competitor’s page, it hasn’t done its job, even if all the words are true.
This is where copy for a site’s homepage is most likely to feature generated text. In this case, there’s actually an advantage to using less copy since there’s a format to follow. For this example, you get five repeated benefit statements in place of one, a hero line that’s a combination of the same words everyone else in the category uses, and so forth.
The writer listens to two sales calls or review the available calls recordings to begin writing. Prospects describe the product in ways users appreciate most, and - more often than not - are better than anything written internally. We’ve read your churn reasons and understand that a home page is the first point of contact for a user whose product is not a good fit for the company.
Positioning Drifts Positioning drifts when it is not articulated. So to stop this from happening, the first thing we return is a one-page statement of category, buyer, alternative and claim. The homepage is written from this statement, and from then on, other pages can be checked against this statement without having to check against what the homepage says.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical SaaS homepage copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Hero section rewrite | 300 | $30 | $0.30 | $30.30 |
| Full homepage | 700 | $70 | $0.70 | $70.70 |
| Homepage and positioning | 1,200 | $120 | $1.20 | $121.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
A seven-hundred word homepage costs approximately seventy dollars to write and about seventy cents to process. The price is real and very small. Creation of homepage text elsewhere feels expensive because agencies charge for the overall process, including planning and meetings, rather than the text. We charge for text only. Example Validating a Response Shortscore: 0 Scoring: Not Evident - 0 points Microwriter answer does not match input text. Example Does Not Validate A Response
Fewer people than you might think. One founder, one salesperson, one product person. Homepage copy written by a committee often ends up like a caustic combination of all the opinions - thus reading like complete and utter nothingness. Take the bulk of the feedback in written form and assign one person to be the final decision maker.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I’ve written and purchased a lot of feature copy, and most of it is vibes instead of verbs, which is a huge loss. This was not the case. It clearly stated what a feature did and what the change was in the system. It got our sales team reading it on the phone.
The customer we used in this example sent us a nice email saying it was the least stressful case study she’s had to do. This has never happened to us. I have to say the article is awesome, too. The customer liked the interview, but what I will remember is the process.
I dropped all nine samples in a fresh workspace, and they all compiled. Two included comments that pointed out a gotcha with our SDK that isn’t documented, so I added those comments to the documentation.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees