Marketing a new development means marketing something that is not physically there. The client needs to envision a real, livable product, so the developer marketing the project is selling the dream not the reality. The client only has a CGI image, a site plan, a specification sheet, and the marketing copy.
Marketing copy is written by the planner, the specs, and the phasing schedule. If the specification says something is subject to change, then so does the marketing copy, in the same sentence.
People make reservations based on the promise of the development description. The copy needs to outline the standards and limits based on the specification. The promise needs to be met, and someone has to put up the fence. If some fittings are considered upgrades, the sales copy needs to state that.
Due to the construction schemes, many developments have been made, employing the language from the last 1,000 developments. This means that each site has a new, creative community with carefully constructed residences. The copy does not differentiate an ordinary finish from a premium one, which is the difference that leads to a complaint.
There are many documents to review by the time the planning consent is signed, the house type drawings are complete, the phasing plan is processed, and the planning consents are officially approved. The sales team members are the most knowledgeable about the client’s needs and questions posed during the marketing phase.
Provide the scheme name and a set of documents with the date for the launch. The quoting is per 100 words with a 1% fee, which is in addition to the $10. If the wording changes during construction, revisions will be provided for two rounds, each lasting 14 days. Any subsequent edits will be charged as new wording.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical development description | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Scheme overview | 400 | $40 | $0.40 | $40.40 |
| Development web page | 900 | $90 | $0.90 | $90.90 |
| Full scheme and house types | 1,800 | $180 | $1.80 | $181.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Absolutely, they usually come as a set. The scheme narrative establishes the overall framework, and each house type gets a unique description written alongside its floor plan. Thus, the three-bed does not look like the five-bed with less word count. Everything is priced at a total word count, as with the rest.
There are two revision rounds for 14 days, which covers the majority of adjustments made pre-launch. If a change is needed after this point (around six months later), it would be considered a new writing request, billed at the same rate of $10 per 100 words. We hold on to your file, so the writer who understands the scheme can continue directly from where it was left off.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The neighborhood description is really detailed. It has the name of the bakery, the swimming pool, the school catchment, etc. The transport part was pretty vague, and I had to include the actual bus routes. It was a small fix, but it is usually the first thing buyers ask about.
I included around 900 words of my custom copy as a foundation. In return, I received back around 500 words and the description was more drawn out. The section describing pricing, which previously was rather vague, was replaced with a single, firm sentence. We shipped this variation the same week. The least interesting line on the invoice is undoubtedly the one percent add-on.
The proposal was written with the scoring matrix in the tender document in mind, not a general pitch. Each section corresponds with a criterion. Whoever did this has actually studied a public sector tender before, which is rare.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees