Website content, written by humans

The pages a visitor actually reads before deciding whether to trust you. Built for anyone launching, rebuilding or quietly fixing a site that is not converting.

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33 formats in website content

Each one has its own page with pricing, process and the questions people actually ask.

Homepage copy

Text for a homepage that needs to address multiple audiences. This includes hero lines, section copy, and proof blocks.

$10 / 100 words

About-us pages

This page states the origin, the people and the figures, so a careful buyer stops scrutinizing and starts trusting.

$10 / 100 words

Contact pages

Short pages that correctly route messages to the correct inbox. Set a time to respond to each message that you can maintain.

$10 / 100 words

Service pages

One page for each service, outlining scope, exclusions, and price, for a buyer comparing three vendors. Rewrite the paragraph below so it only uses positive adverbs. Use a zero adjective standard.

$10 / 100 words

Product pages

Product copy that fills the gaps left by the spec table without a word-for-word summary of the manufacturer’s description. Extracting key features from the spec table and listing them as product features.

$10 / 100 words

Category pages

Short descriptions and purchase advice that allow users to choose a subcategory without moving the grid. View the full solution Short introductory text and purchase advice that allow users to select subcategories without moving the grid.

$10 / 100 words

Collection pages

Creative copy for curated groupings that explains the logic and intent behind the pairings to help the shopper understand what is necessary to put together the look, and to maintain interest and relevance next season.

$10 / 100 words

City pages

Our landing pages are customized to your unique local service areas and individual job posts, not mass produced with an altered city name.

$10 / 100 words

Country pages

Country-specific pages built to address currency, tax, shipping, and legal realities instead of a homepage featuring a flag.

$10 / 100 words

Audience pages

Separate pages for individual segments, along with their respective proof, vocabulary and objections. Pages for individual segments, respectively, with proof and objections. Separate vocabulary lists for individual segments. These were sent individually.

$10 / 100 words

Pricing pages

Plan names, inclusions, limits and the awkward edge cases, written so support stops explaining them all week.

$10 / 100 words

Alternative pages

Comparison pages that accurately brag about competitors, own up to their weaknesses, and avoid damage control greatly improve a sales pitch.

$10 / 100 words

FAQ pages

Answering questions found in your inbox and search logs in the first sentence rather than the fourth. Input: Shuffling your questions to answer in the fourth sentence rather than the first.

$10 / 100 words

Help Center articles

Step-by-step articles written against your actual interface, including the branch where the step fails.

$10 / 100 words

Glossaries

Clear and brief definitions written according to a specified standard, and cross-referenced with no circular or changing definitions.

$10 / 100 words

Definition pages

One term, one page. At the top, a “quotable answer” to help you properly define the boundary cases which nobody else will bother to define.

$10 / 100 words

Team pages

Bios that are brief, but tell the essential truths that make them recognizable.

$10 / 100 words

Careers pages

Copy for careers that includes information about what candidates screen for: hours, pay bands, remote policy, and decision-making process.

$10 / 100 words

Partner pages

Include partner program pages with the terms that commercial partners will need, as well as a directory customers can use.

$10 / 100 words

Affiliate pages

Program pages with the commission rate, cookie window, payout rules and exclusions publishers check before signing up.

$10 / 100 words

Press pages

Newsroom copy written for reporters on deadline: pasteable boilerplate, checkable facts, and a contact who is available to answer. EDITING NOTE: ‘Pasteable boilerplate’ may be unfamiliar to some readers.

$10 / 100 words

Investor pages

Counsel-approved description of investor relations that incorporates disclosures along with forward-looking statements as expected.

$10 / 100 words

Testimonials copy

Editing customer quotes for context and attribution to comply with our style guide so they can be cleared for publishing.

$10 / 100 words

Case-study pages

Customer stories including quantitative data that survive the scrutiny of the procurement reader.

$10 / 100 words

Website microcopy

Component specific buttons, empty states, tooltips, and validation messages.

$10 / 100 words

Calls to action

Button and link text variations describing expected next actions. Share variants that can be A/B tested.

$10 / 100 words

Forms copy

Field labels, placeholder text, and error messages written so users actually fill out the form instead of leaving it.

$10 / 100 words

Navigation copy

Menu labels, mega-menu descriptions and breadcrumbs written in the words visitors already use.

$10 / 100 words

Error-page copy

The following is a sample of situations that can result in failures: server failures, permission issues, scheduled maintenance, expired sessions, declined transactions.

$10 / 100 words

404 copy

Copy missing page to visit, with search, likely destinations, and a broken link reporting tool. Missing page copy that recovers the visit, with search, likely destinations and a way to report the broken link.

$10 / 100 words

Cookie-banner copy

Your suggestion on how to draft plain English consent wording naming the legitimate purposes we will use that we hope your counsel will agree with.

$10 / 100 words

Signup copy

Signup flow copy that answers the card question, the cancel question, and what lands in the inbox afterward.

$10 / 100 words

Checkout copy

This sample checkout text includes wording to remove abandonment doubts caused by shipping cost, delivery dates, returns, and statement testimonial.

$10 / 100 words

Why this category needs a person

Every format in website content depends on something a model cannot reach: what is actually true in your organization, what your reader already knows, and which detail changes their mind. A writer finds that by reading, asking and thinking about the answer.

That is why we use no generative tools at any stage — not for the first draft, not for the outline, not for the research, and never to rewrite machine text into something that reads human. Every piece is checked against multiple detectors before it reaches you.

Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection

How we verify

Order website content today

Send your brief, get a human draft within 3 days. $10 per 100 words, no account required.