A collection is a category with a group of items chosen by an editor. It is a grouping of items that shows some sort of curation. These forty items were chosen from four hundred items, and the copy has to justify the choices, as is the case with any sort of collection. If not, it is a filtered view with a nicer name.
Most collection intros explain the season, the mood, or the discount, and entirely skip the interesting conundrum: why these, together, now?
Collections are the essence of a shop’s style. Gifts, capsules, and starter kits are more than just bundles of goods. They suggest a style and an opinion. Capturing that in writing takes a sense of style, which is the job of a person. Bland descriptions strip a well chosen selection of products back into a list of random items.
Ask a model to introduce a curated collection and it will describe the season because it has no access to the reason. It doesn’t know the buyer picked these pieces to sit together or that the price ceiling was the point. You get atmosphere where an argument belonged.
People arrive at a collection either as a result of a campaign or as a way to take a shortcut through too much choice. The writer asks the buyer or merchandiser what the grouping is for and who it is aimed at, then writes an intro that makes the shortcut obvious in the first sentence.
An advertisement rarely resides on a single page. The same idea may show up in the homepage banner, in a menu, in an email, and in a paid advertisement. Those ideas may even differ from one another. We supply long-form page copy along with our short forms. This ensures each description is the same along with the length of each form.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical collection page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Collection intro | 200 | $20 | $0.20 | $20.20 |
| Curated collection page | 450 | $45 | $0.45 | $45.45 |
| Seasonal campaign collection | 900 | $90 | $0.90 | $90.90 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes, if the merchandiser can explain what is in it and why. When fashion and homeware manufacturers work from line sheets, they know that copy will need to be submitted prior to the photography deadline, which can be as long as several weeks in advance. Once we understand the selection logic, we can do the copy for you.
A category describes a product by the administrative group it is placed in. A collection describes a product based on the group it was selected to be in. This changes the way we should write: a category page is used to describe how to make a choice, while a collection page is used to describe the rationale for a choice that was made for you.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Everyone said we should tell our story. The writer asked what a customer needs to believe before buying, and made a 280 word response. Our founder did the mildly offended response for about a day and now uses that in interviews.
I was given 22 unique questions after I requested 25, and there were 3 questions that were related to each other. I took care of the merging process in 10 minutes rather than sending them back. Everything that stayed is of high quality and was very precise regarding our deposit terms.
Six weeks of internal dispute about the pricing copy settled the morning the draft arrived because it renamed two tiers and made the choice clear. Sometimes you need someone from outside the building to come in and say the obvious. The rest of the page just needed one comma.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees