Your homepage is viewed by a potential new audience member, a customer looking for the login page, a job applicant, a member of the press, a potential partner, and a repeat customer looking for the prices. You have to satisfy all of these people with the same content.
The real challenge with this copy is writing the first nine words, choosing which audience you are prioritizing, and being realistic about your other audiences.
The first line only earns the homepage space if it passes the “so does everyone” test. If your competitor can put your hero line on their site, it is a waste of space. People are more attracted to a very specific claim about your offer, who it is for, and at what cost to them.
When a model is asked for a homepage hero, it gives the median of every software site it has read: an abstract verb, a benefit noun, a plural audience. It is grammatical, it is confident, and it explains your category rather than your company.
Voice comes from your current content instead of a mood board. It comes from analyzing your sales, customer support emails, best performing pages, and the questions that buyers have in sequence. What is this? Is it for me? Does it work? What will happen if I click?
Brief: what you sell, who buys it, the one action you want, and the wording legal will not allow. The writer takes this and returns a labeled document with the hero, subhead, every section, and button text so a developer can drop it in without guessing which line goes where.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical homepage copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Hero and one section | 250 | $25 | $0.25 | $25.25 |
| Standard homepage | 600 | $60 | $0.60 | $60.60 |
| Long scrolling homepage | 1,200 | $120 | $1.20 | $121.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
Please choose either option and state your choice at the beginning. If the design is locked, we will adjust to your block structure and character limits. If it is not, the writer will specify the order of the sections first, which typically creates a shorter page than the one you had intended to construct.
Yes, and I encourage you to do so. Writing the hero typically helps define who the product is for, and choosing this in a document is substantially more cost effective than choosing it in a build. Do expect the writer to have questions that your roadmap has not answered yet.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Solid first version. You positioned us as a design agency when we are more workshop oriented. It took four comments for you to pull this off. I would have liked to see this happen the first time. Two rounds have been budgeted, so I only needed to use the one. No hard feelings.
Body copy was spot on, but hero headline was off. It explained who we are, rather than what we do for the customer. Perfect in the second attempt. Two rounds are included, so it was free, just a day’s wait.
One factual error: the page lists our whitening treatment as a single appointment when it should be two. Thin brief on my side, but I would have expected a query rather than an assumption. It was corrected in less than a day after it was flagged, and the rest of the page needed nothing else.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees