If you are on a mobile device, about 125 characters of your primary text is visible and anything past that hides behind a See more link. So the reason to stop scrolling and the thing being offered both have to arrive in that first line and a half.
Meta also requires several genuinely distinct variants for testing, not one ad reworded four times. Because of that we write angles that contradict each other, and every line is examined against the policies before anything is uploaded.
Delivery is determined by the auction, and the auction rewards ads that users stop scrolling for. That is a creative problem before it is a budget problem. Give Meta four distinct messages and the system finds the audience each one suits. Give it four rewordings of the same message and it optimizes between identical options while your cost per result steadily increases.
When you request five Meta ad variants, you receive five rewordings of one message. Meta then divides the budget between options that are effectively identical, learns nothing, and settles on whichever won the coin toss. Real testing needs disagreement between ads, and paraphrase is the opposite of that.
A writer reads your previous ad reports first, because ads that already failed are more informative than a brief. Out of that come three or four angles. Each one becomes a standalone ad rather than a variation, with a headline short enough to survive on a phone.
The review pass is where the rejections get caught. We scan every line for implied personal attributes, health and financial claims, and before-and-after promises, because Meta’s automated review reads them the same way and offers no explanation. You also see how the copy truncates, so nothing important hides behind See more.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical Meta ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Both versions, but not identically. Advantage+ placements run one ad across every surface, so we submit a version that reads correctly in a Facebook feed and a shorter one for Stories and Reels, where the caption fights the video for attention.
Send us the rejection notice and the Meta policy it cited. Rewriting to clear review is included in your two revision rounds. We catch the most problematic copy before you upload, but automated review is highly unpredictable, and we would rather fix it than battle it.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees