Native placements make Benjamin’s a penny for each click they sell and charge him for every click that bounces. The headline, in this case, decides whether Benjamin is buying the click. Benjamin knows how to position his company to write compelling headlines so that he does not lose money to these campaigns. He can write compelling headlines that generate value, or decide against them to recoup losses.
So we write them together. The headline makes a promise narrow enough to keep. The first paragraph of the article delivers on the promise before the reader has decided anything.
Native works as a top-of-funnel machine once the economics line up, and the economics line up when post-click behavior is solid. Time on page, scroll depth and how quickly readers reach your call to action are all determined by how you structure your writing. Presenting a seemingly great offer heading leads to peak cursor, and the advertising platform charges you for rushed clicks.
Formulaic headlines are starting to blend together in a way that begins to feel like one big secret. The number, the word Secret, and the promise that something will surprise you are what adoption platforms are using to draw readers in. Now that readers have gotten wise to these adoption platforms, unexpectedly, article fulfillment is lacking. The articles under the adoption platforms are usually written to a shape rather than to a point.
A writer develops headline sets that run in the tens or twenties to offer different angles as opposed to different adjectives. The ensuing article is written to accommodate the hardest angle chosen. Anchor opening lines are crafted for each of the subsequent headlines, in order to come as a surprise and not a bait and switch.
This match check is a pre-launch read. Every headline gets compared to the first paragraph of the article and the call to action to make sure the sequence is correct and to remove anything that only works by withholding information. We also check the copy against the editorial rules of each advertising platform, and financial and health related advertisers often find the rules to be more restrictive than they had expected.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical native ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Between ten and twenty recommendations is expected. There has to be enough volume for your recommendation to be discovered. The majority of what you write will loss. Rather, we will provide you with fifteen points rather than five, and we will say which three we think will succeed.
Yes, and that’s what we’d prefer instead. Having to buy headlines from one writer and articles from another breaks the promise between the click and the page. To avoid that, just order the article and headline together and the same person will write the article sequence.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Thirty captions. About eight of them are a single sentence and those are the ones that actually performed. Whoever wrote these understands that the photo is actually doing the work. No hashtags were used. Half of their one percent fee goes to planting trees, which our customers actually cared about more than we expected.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
12 members responded to the first newsletter and actually had something to say about the framing workshop. Our newsletter had never received a response, so that’s the benchmark I’m using. The half a percent that goes to tree planting is a nice line for our members even though it wasn’t the purpose of our order.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees