A sales letter states its sender, making it personal. That one fact separates it from everything else you commission. The reader is critiquing a person, as opposed to an impersonal organization, and a person is much more difficult to replicate than a brand.
So the first thing a writer needs is your voice, and not your product sheet. Emails drafted as your own, a transcript of you explaining the business, a speech you gave. The letter gets built out of how you already sound.
Be specific in the first two lines, with a reason for the letter being sent today. Readers give a letter one sentence to prove it was written for them. The persuasion that follows is ordinary: one idea, one voice, one action to take at the end. Letters fail when they become a brochure with a signature stuck on.
There are no senders for generated letters. A voice at the corporate neutral tone can be okay in a brochure but can be deadly in a signed document by an identified person. It is tough for recipients to pinpoint exactly why something feels off, but letters that read like they are from a department are perceived that way.
There is no back-and-forth in a letter, so objections have to be anticipated. We name the awkward one out loud, usually price or the cost of switching, and answer it in the sender’s own words. We frame benefits as consequences: what changes on a Tuesday rather than what the product enables.
Each letter contains only one request, and it should be smaller than the sale. A cold reader will not respond to a letter asking them to purchase outright, but one may respond to a letter asking whether the problem sounds familiar. We create a response mechanism to correspond, whether a reply card, a direct number, or a line instructing them to respond with a single word.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical sales letter | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
It depends on what you send. Usually two or three things the signer genuinely wrote, plus twenty minutes on a call, is enough for a writer to pick up the rhythm. Working from a brand style guide alone produces something accurate and anonymous.
Both. The postscript is read more frequently than the middle of the letter, so it carries the offer instead of a courtesy. If the letter is going in an envelope, let us know and we will write the outer line too.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Nothing happened for the first day and a half, which made me anxious, since I assumed they would start immediately. Then it came, and slide seven finally explains our wedge in a sentence I have been failing to write for a year. I think some communication during the wait would have helped.
The proposal was written with the scoring matrix in the tender document in mind, not a general pitch. Each section corresponds with a criterion. Whoever did this has actually studied a public sector tender before, which is rare.
Everything we’ve made in house, every battle card, turned into three pages no one opened. This is one, with the two objections that actually show up and a decent answer for each. Adoption is the only metric we care about and it’s almost all there.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees