Most industry pages are the same page written twelve times. Just switch construction for legal services, change the photo and move on. Real buyers in those verticals can tell you’re faking it within about four seconds, often starting on the line in which you claim you understand their compliance burden.
The voice of a page aimed toward a specific sector must come from that sector. That would mean the writer needs to know what that sector calls what they sell, who signs the contracts, and what that one specific sector always asks as the third question. A few calls to the trade press should provide that info.
Things that scare companies are where verticals diverge the most. For example, a clinic may ask about audit trails before asking about pricing. A logistics operator wants to know if your application would work even with terrible wifi like in a warehouse. Each product has its strength better than the other, and the page should only be published if the writer knows which.
If you have a model for twelve industry pages, you get one page twelve times with the vertical as a variable. Search engines do read those as duplicates, and any buyer who opens two from adjacent tabs can tell too.
The writer looks at two or three trade publications for the sector, at any closed-won notes that you can provide, and whatever your competitors show to the same target buyers. Once we have an agreement in writing about what clearly distinguishes this page from your general page, we can start drafting.
Send the draft to your account executive for the vertical. They will be quick to identify a word a buyer would flinch at. Marketing approves for formatting, consistency with the rest of the site, and placement after the content is correct.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical industry page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Focused industry page | 800 | $80 | $0.80 | $80.80 |
| Standard industry page | 1,300 | $130 | $1.30 | $131.30 |
| Deep vertical page | 2,100 | $210 | $2.10 | $212.10 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Two or three, and ideally pages where you’ve already have a customer. A page for a sector you’ve never sold into is like a guessing game, because it is. Standardize the format on your key segments first, then go downmarket.
Yes. Anonymized detail conveys most of the weight a logo does, and a phrase like a forty site facilities operator does real work. Without this, a page cannot survive. The crucial detail is the specific problem that sector brought you. Describe it and we will write around the confidentiality.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I’ve written and purchased a lot of feature copy, and most of it is vibes instead of verbs, which is a huge loss. This was not the case. It clearly stated what a feature did and what the change was in the system. It got our sales team reading it on the phone.
The customer we used in this example sent us a nice email saying it was the least stressful case study she’s had to do. This has never happened to us. I have to say the article is awesome, too. The customer liked the interview, but what I will remember is the process.
Eleven articles covering our top ticket drivers. They requested the original ticket text first, not the internal descriptions, and the difference is significant. The articles use the terms customers input into the search box. There’s been a downward shift of about a fifth in the volume of contacts on those topics.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees