Many Microsoft Ads accounts simply recreate what is in Google Ads. The structure and copy get transplanted without anyone asking whether either fits. This audience is older, more likely to be at work on a desktop, and more likely to use longer search queries. The ads should cater to that.
We give each Microsoft Ads account the attention it deserves. A copywriter examines actual Bing queries, rewrites the ads for that context, and designs separate Audience Network copy, since that is a native ad placement and behaves nothing like search.
Cheaper clicks only help when the copy converts them, and imported ads rarely do. Microsoft traffic is more likely to arrive in the later stages of the buying process, from people comparing two shortlisted options on a work machine. Broad Google copy talks past them. Copy that names the comparison they are making does not.
The one-click import already does what a generator does: it moves text without any curation. Ask a model to revise it and you get the same headlines reformulated with synonyms, still aimed at a Google audience, still ignoring that the Audience Network is a native placement.
A copywriter takes your account export, strips out whatever only worked because of the Google auction, and rebuilds the ad groups on Microsoft’s search terms. With LinkedIn profile targeting, the copy is crafted for the specific job title being targeted instead of a generic buyer.
Before anything is published, the entire bundle is reviewed to confirm character limits are adhered to, no headlines are duplicated, and every claim is substantiated by something on the landing page. We also tag the ads most likely to fail Microsoft’s editorial review, since an ad disapproved on launch day costs you the first week of data.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical Microsoft ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
No. You would need to export the campaign to a spreadsheet, or send screenshots along with your search terms report. We never require account logins. Everything returns as a document that you paste in, so nothing changes in your account without you doing it.
The content formats are similar, but the audiences are definitely not. Microsoft’s audience is older and primarily desktop, queries are longer, and the Audience Network requires native copy as opposed to search copy. We write them separately, and indicate which is which in the delivery notes.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
Thirty captions. About eight of them are a single sentence and those are the ones that actually performed. Whoever wrote these understands that the photo is actually doing the work. No hashtags were used. Half of their one percent fee goes to planting trees, which our customers actually cared about more than we expected.
Sixty-two words including the signature. Our response rate went from something I would rather not admit to approximately one in nine. I requested three variants, and the shortest of the three won by a landslide.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees