Search advertising is the only channel that requires almost zero effort from you because the customer does all the work of telling you exactly what they’re looking for and defining the problem. The creative part of search advertising is saying the same words the customer said to define what they’re looking for; then having the destination page show the same message to confirm to the customer that they have answered the question correctly; hence, the customer is not likely to feel that the click was made in vain.
Most narratives have interruptions. The advertising is written for the keyword. Web pages are designed for the brand. Money leaks between the two. We work to integrate the entire process.
Search is where budget decisions happen, so small differences in copy can mean the difference between a positive ROI and a negative ROI. Two ads could target the same keyword and have significant differences in conversion rates (and spending), all because one says price and the other says ‘learn more’. Copy does the qualifying work that you would have to pay for, click by click.
Model generated text can write a headline that includes your keyword and contradicts your website. It would be unaware that your cheapest plan is not free, you do not have next day delivery, or that you stopped serving that city last year. Search punishes this type of discrepancy almost instantly.
We begin with the search terms report and the account structure because inappropriate grouping makes crafting good copy impossible. Ad groups are created around the searcher’s desire rather than grouped around the product name. Custom ads are written to that desire and each ad group is provided with a landing page description to support the ad.
The review reads the sequence end to end: query, ad, page. What the ad states that the page doesn’t include gets flagged; this includes dynamic keyword insertion where the headline can break due to a long query. It’s better to identify this before launch rather than in the weekly report stating that the traffic converted poorly.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical search ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Yes. Microsoft, Amazon and Apple all have their own advertising systems and unique policies for paid search advertising. Our copywriters know how to write with each of these ad systems in mind and write beyond just the Google Ads format conversion. Tell us what page the copy will go, and it will come back with copy written to those exact specifications, rather than just converted from Google ads.
Yes, it usually is. If the copy cannot truthfully promise something your page provides, more ad variants will not help. We mention this in the delivery notes and state what we believe your page needs, and you can order that separately or provide that to your team.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Twelve posts drafted from an hour of interview notes. Our CEO reads those briefs and says yes without modification, which has never happened with an outside writer. He has a habit of starting sentences with “Look” and that is in there.
There were no countdown timers. There was no artificial scarcity. I was confident you would come through with the first offer. I was right. Your second email just asks about the grind size, and that usually throws us off as well. Do the grind sizes cause any confusion? In order to refine the details in the next email, please answer whether or not you are confused about the difference between the 5 or 10 grind sizes. Thank you.
Thirty captions. About eight of them are a single sentence and those are the ones that actually performed. Whoever wrote these understands that the photo is actually doing the work. No hashtags were used. Half of their one percent fee goes to planting trees, which our customers actually cared about more than we expected.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees