Drivers only pay attention to a billboard for two to six seconds on average. Part of that time is required to recognize the ad. That leaves at most seven words. That’s the entire task, and it is the most difficult form of short-form writing.
Getting there takes volume. A writer will produce sixty or eighty lines to find the two worth putting on a wall, and most of the work is throwing things away rather than polishing them.
Outdoor prefers steady recognition and sudden surprise, and that order matters. The recipient is likely not going to react right this moment. This line needs to withstand the test of time and hence, must be clever. Wordplay can work wonders if done nicely, and can be disastrous if done poorly, as a punch-line that hits you after four seconds has gone past the window.
If you want billboard lines, this is what you get: meaningless three word slogans with an awkwardly placed colon and a brand promise. This template is the hardest of all, since there’s nothing else to obscure it, and the space is booked for an entire month.
A benefit statement is unnecessary, so the benefit must be implied, either by the line of text or by the image. A writer makes a long list and reads it through quickly, cutting any statement that requires a second reading. What remains is subject to the test of the actual site, since the copy has little controlling influence in relation to the road.
A rail platform board is seen for 4 minutes. A motorway forty-eight sheet is seen for 3 seconds. A digital site rotates and can carry a line that changes with the weather or the hour. Those are different writing jobs. Tell us the sites you have bought and the lines arrive matched to them rather than averaged across them.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical billboard copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single execution | 60 | $6 | $0.06 | $6.06 |
| Three routes | 180 | $18 | $0.18 | $18.18 |
| Campaign set | 450 | $45 | $0.45 | $45.45 |
A billboard copy is shorter than our 100-word minimum order, so a single one is charged as 100 words ($10.10). Most clients commission these in batches, which uses the minimum properly — ask for however many options you want and we will quote the set.
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Anything from 100 words up. Because you pay by the word you are never buying padding to fill a package tier.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Because you’re covering a ninety-three position mismatches, the shortlist selection motivates the sale. When a selection line is turned down, it frequently appears in the digital site or the ad in the press.
Yes. In the case of rotations that utilize time of day or weather, advertising lines should be built on a campaign basis. Give us the conditions that will trigger your rotation, and the number of slots in the rotation.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I have my own newsletter publication most weeks. I send the hard ones to my colleagues. No one on my distribution list has noticed the change. Someone responded this week saying that they think that was my best one yet. It was a bit of a hard blow, cutting it loose.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
This makes sense at the current price based on batch pricing. However, the generally low hit rate means that about twenty of these are very good and the rest trend toward serviceable filler. Very good steam balls are, and always have been, appreciated, and the second steeping one was one of the best examples, receiving more comments than anything we have posted.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees