Simple, short, and it converts a lot more
Our old landing page had six sections. This new one has three. The writer who was building the page was right about taking the founder story out. It’s a win when I see someone new to the page signing up.
A demo script is spoken while somebody clicks. It must contain short sentences with pauses to breathe. It must include specific instructions about which parts can be omitted when the meeting runs twenty minutes instead of forty.
It needs to address the reality of sudden changes in focus. A prospect can break in and ask about integrations six minutes early. The question gets answered and focus returns to the previous thread without sounding rehearsed.
The goal of the demo is not to show off the product, but to answer whether the product solves one specific problem the buyer is worried about. A finance lead and an operations lead in the same meeting address different questions. A demo that runs through the interface in menu order answers neither until minute twenty-five.
Generated demo scripts are basically feature tours written from a menu. They assume a happy path, offer nothing for the moment a screen loads slowly and explain what a button does rather than why a buyer would press it.
We either watch a demo that has been pre-recorded or take part in a live one, then mark where attention drops. The argument is built backwards from the decision, identifying the two or three moments that most change a buyer’s mind. The remainder is addressed with a sentence or a click-past.
Scripts are a floor, not a cage. Experienced sales reps use them to stay on time and save their strongest three minutes for when a call is cut short. New reps rely on them to a greater extent. Both need the same line written down: what to say when the honest answer is no, it does not do that.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical demo script | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short (3 min) | 450 | $45 | $0.45 | $45.45 |
| Standard (10 min) | 1,400 | $140 | $1.40 | $141.40 |
| Long (30 min) | 4,200 | $420 | $4.20 | $424.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
This normally has sentences that are intended to be spoken, with click cues in a separate column to discourage reading them out. However, if your reps prefer prompts, just say so and we will send you both: full sentences where wording is crucial, and prompts as needed.
Absolutely. Feel free to send a recorded demo, a click-through, or annotated screenshots and we will base our work on those. It costs you a round of corrections we would have avoided, which is why a sandbox account is worth setting up if your security team allows it.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our old landing page had six sections. This new one has three. The writer who was building the page was right about taking the founder story out. It’s a win when I see someone new to the page signing up.
First draft was so brochure like, I had to say we sell to procurement teams, so we’re talking about people who are allergic to adjectives. The second draft was better because it used customer’s wording from the interview, which is what I actually wanted in the first place. Just one more round and we got it right.
Answering questions in the exact words and order provided gives a competitive advantage as evidenced by this response. We lost the bid on price, not the writing portions, and the buyer confirmed this in the debrief.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees