A pitch is read in the preview pane. Subject line, sender, first line, and a half. If the story is not obvious by then, the email is archived, and a longer pitch does not fix the issue, because no one scrolls an email from a stranger.
A pitch is the shortest thing we write, and one of the hardest. About 150 words, and the bulk is in the first 20. The rest is there to back up the first 20.
A pitch must clearly identify the relevant segment, column, or section. We expect writers to specify a slot, not an outlet. Editors should not have to place a piece. A writer should read recent issues or episodes prior to drafting because pitching a show the same story it ran the prior month is more offensive than not pitching at all.
A generated pitch flatters the recipient in the first line, which is the tell every journalist learned to spot years ago. It also cites articles the reporter never penned, because the model fills the personalization slot with something plausible rather than something true.
Writers read the outlet before they write the email. This is the whole process, and it is the part automation skips. Recent coverage, the section’s tone, and even if they accept contributed pieces. A draft, and then a hard cut to what fits above the fold.
Pitches fill the gap between having news and having coverage. They are most effective when something is behind them, such as a release, exclusive data, or a spokesperson who is worth a twenty-minute conversation with an editor. Teams that pitch without that jeopardize valuable contacts they will need later that year.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical media pitch | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single pitch email | 150 | $15 | $0.15 | $15.15 |
| Pitch plus follow-up | 250 | $25 | $0.25 | $25.25 |
| Pitch set for five outlets | 700 | $70 | $0.70 | $70.70 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Absolutely not, and anyone selling you a list should be treated with suspicion. We write the pitch; the relationship is yours to build. If you haven’t targeted outlets yet, say so, and the writer will list recommended sections and shows where the story fits.
None, if you can help it. Editors talk, and identical email blasts to four competitors are just that, mailshots. Each outlet should get a unique pitch, roughly 150 words, or one core pitch that the writer varies properly for each target.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
First draft was so brochure like, I had to say we sell to procurement teams, so we’re talking about people who are allergic to adjectives. The second draft was better because it used customer’s wording from the interview, which is what I actually wanted in the first place. Just one more round and we got it right.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees