A kit is written around an event. A launch, an opening, a conference, a round of funding. It is a time-bound piece and stops being useful the week after, which is why it has to be written correctly the first time.
All of the documents have to match, because they need the same numbers, the same spelling of the product name, and the same embargo time stated in the same time zone. Most of the job is that consistency, and it is the part that breaks when the pieces are prepared separately.
The team assigned to a launch follows your kit and nothing else. If the fact sheet and the release are at odds, the published version is the one they read first, and you spend the day issuing corrections instead of answering questions. A single writer for the complete kit resolves this.
Assemble a kit from generated documents and they quietly clash. One file says forty employees, the next says fifty, and another gives a divergent job title. Each file appears reasonable on its own. A reporter reading all three finds the discrepancy before you do.
Writers get kits because they have organized one previously. Part of the skill is coordination as much as prose. If your launch is highly technical, regulated, or covered by a specialized trade press, we match on that too. You get one writer for the entire kit instead of a different writer for each document.
Order by the total word count of the kit instead of per document. Aggregate what you need, round to the nearest fifty, and include the count in the brief. No account needs to be created. Since kits often exceed two thousand words, it is advisable to order at least a week before the embargo is lifted.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical press kit | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Compact kit: release and fact sheet | 800 | $80 | $0.80 | $80.80 |
| Standard press kit | 1,800 | $180 | $1.80 | $181.80 |
| Full launch kit with bios and FAQ | 3,000 | $300 | $3 | $303 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Typically a release, a backgrounder page, a fact sheet, bios for all interview participants, edited image captions, and a contact block. You provide the launch information, and the writer figures out the contents and the word count before you make the order.
Yes. It’s generally a requirement, as reporters request it several days in advance under embargo. The writer prepares drafts from spec and demo, shows anything not confirmed, and you take one final round of revisions in the week before launch to lock in the changes.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
Our old procedures were written by people who understood the process. These are not. They name each button on each step. Two of our newer drivers used them without even asking me questions, which has never happened before.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees