Regional and trade newsrooms have few employees. If a media release comes with a local angle, a Thursday spokesperson, and a photo with a caption, newsrooms will likely run it almost as it was sent. If a media release needs edits, newsrooms likely won’t run it.
That is the standard we work with. Not what will impress a board, but what will allow a reporter to use such a document without calling to ask for clarifications after they’ve filed three stories in forty minutes.
The most valuable information is often the most overlooked. This is related to what, when and who can be interviewed. The existence of a vision and/or photograph and what they contain. Which ward, sector or community this encompasses. A release that answers these questions saves a reporter twenty minutes, which is precisely its intended purpose.
A media release writer builds the local angle from scratch. It places a building in the wrong district, assigns a plausible but wrong title to a spokesperson, or quotes an organizational role which doesn’t exist. Reporters verify that, and eventually, they will stop opening your emails.
The writer identifies who is impacted and in what way, and expands from that focus to construct the release. Quotes are written for the person closest to the work, rather than for those most senior, since a nurse or site manager offers quotes a newsroom finds much more valuable than a CEO.
Public bodies and nonprofits tend to need approval from a communications lead, a program manager, and maybe a funder. Send consolidated comments, rather than multiple comments, one by one. Two rounds are included in the fourteen days. After that, feedback consolidated in one email tends to produce a better second draft, rather than having to respond to three emails.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical media releas | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Brief announcement | 250 | $25 | $0.25 | $25.25 |
| Standard media release | 450 | $45 | $0.45 | $45.45 |
| Release with backgrounder and quotes | 750 | $75 | $0.75 | $75.75 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
Yes. Indicate those, and the writer will follow that spelling and the conventions of your newsrooms. Our default is US spelling, so if that is the case, make a note in the brief, and it will be assumed before a draft is written rather than edited later.
Not in advance, but include them with the brief if you have them. Captions do a much better job when the writer knows what’s in the frame, and a release describing a photograph that has yet to be taken tends to promise more than the photograph ultimately delivers.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
Everything we’ve made in house, every battle card, turned into three pages no one opened. This is one, with the two objections that actually show up and a decent answer for each. Adoption is the only metric we care about and it’s almost all there.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees